Fred's Outdoors

Sporting Goods Store in Waldorf, MD Waldorf, MD
55 / 100

BizScore

How we score
39
AI Visibility
—
AI Agent ReadinessNot audited yet
76
SEO Performance
74
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Fred's Outdoors

Fred's Outdoors is a Sporting Goods Store in Waldorf, MD, located at 2895 Crain Hwy. It serves as a hunting, fishing, and shooting retailer for Southern Maryland. The business offers guns, shooting range visits, archery tools, and outdoor sports supplies. Its inventory includes semi-automatic guns, revolvers, single shot models, double action pistols, break barrel options, over handguns, and blackpowder guns. The store also operates a complete Maryland archery shop with tools and knowledge to keep setups tuned. It provides rod repair services. The facility is 19,200 square feet and features a spacious shooting area with storage and ample indoor space. It holds a rating of 3.70 based on 0 reviews.

Fred’s Outdoors, formally known as Fred’s Sports, originally opened in 1977. It began as a family business and remains a family business today. The Waldorf location was rebuilt and reopened in November 2016. The business emphasizes high-quality customer service, a wide range of knowledge, and a welcoming environment. It is located on the southbound side of Route 301/Blue Star Memorial Highway.

Fred's Outdoors combines decades of family ownership with a large facility to serve the outdoor community in Waldorf.

BizScoreAI assigns Fred's Outdoors a Technical score of 86 out of 100, which confirms the website is secure and readable by search engines without errors. The business also receives a Content Quality score of 75 out of 100, meaning the site clearly describes its pages and answers customer questions in a way AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website fredsoutdoors.com on September 18, 2026. Fred's Outdoors has a BizScore of 55 out of 100.

  • AI Visibility39 out of 100
  • SEO76 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 86, Performance 85, Content 66.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

Contact Fred's Outdoors

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
68/100
Technical
86/100
Performance
85/100
Content
66/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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