Run a free full auditNew Pass Grill & Bait Shop is a bait shop in Sarasota, FL, located at 1505 Ken Thompson Pkwy. It operates as a waterfront destination featuring a grill, a bait and tackle shop, and a charter dock. The business serves locals, families, and weekend warriors with world-famous burgers, fresh Gulf seafood, breakfast, and cold drinks served on open-air tables overlooking the water. The bait and tackle shop provides live bait, a full tackle wall, ice, and pole rentals, opening at 6am to serve the morning bite. The business also offers fishing charters, tiki-boat cruises, and parasailing, all departing from its dock. The grill operates from 7am to 6pm and the bait shop from 6am to 6pm, seven days a week.
Founded in 1929, the same year the New Pass Bridge first carried the public across, the original bait shop became a historical landmark on Sarasota County’s New Pass, a waterway cut by a hurricane in 1848. After the bridge was closed for replacement in 1982, the grill and bait shop were rebuilt near the water where they stand today, remaining within sight of the bay or the Gulf of Mexico. The establishment maintains a reputation for old-Florida hospitality, welcoming charter captains, families, and long-time regulars alike. Contact information includes phone numbers for the grill, bait and tackle shop, and Captain Matt, as well as an email for charters and private events.
New Pass Grill & Bait Shop provides essential supplies and water access for fishermen and boaters in Sarasota, combining dining, fishing supplies, and boating adventures in a single location.
Located on Ken Thompson Pkwy, the business sits about 78 metres from John Ringling Parkway and 198 metres from Sarasota Bay Walk. It is also roughly 284 metres from New Pass and 330 metres from Gulf of Mexico Drive.
SEOScanPRO awarded the Performance score 89 out of 100, which measures how quickly the website loads to keep visitors on the page and helps search engine ranking. The Discoverability score received 75 out of 100.
BizScoreAI scanned the website newpassgrill.com on October 28, 2026. New Pass Grill & Bait Shop has a BizScore of 58 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 95, Performance 77, Content 64.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, LocalBusiness Schema, Local Multimedia, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).
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