Run a free full auditHMA Mortgage is a Mortgage Lender in New Smyrna Beach, FL, located at 315 Live Oak St. The business holds a 4.60 rating based on customer reviews. Senior Loan Officer Faith Adams is licensed in Florida, Georgia, FL, North Carolina, and New Jersey. She brings more than 25 years of experience as a real estate, foreclosure, and litigation paralegal. Adams holds a degree in paralegal technology and is an American Land Title Association certified paralegal. She is a North Carolina State Bar Certified Paralegal and holds title insurance underwriter licenses in both North Carolina and FL. She joined HMA Mortgage after retiring from the legal industry to help people acquire homes rather than foreclosing on them. The business offers a range of loan products including Conventional, FHA, VA, and USDA loans. Specialized programs include the Platinum Pre-Approval with a seller guarantee, HMA Cash Buyer Edge, 2-1 Buydown Program, Jumbo loans, Renovation Loans, Condo Analysis Program, State Bond PHFA assistance, and the Arriving Home second mortgage loan for first-time homebuyers. Adams received the Volusia Building Industry’s 2021 Associate of the Year award, the Board of Realtors’ 2022 Pride In Profession award, and the Board of Realtors’ 2022 Affiliate of the Year award. Her background in title insurance and paralegal work supports her ability to navigate complex loan origins and financial documentation. Faith Adams combines her extensive legal and lending experience with local licensing to serve homebuyers in New Smyrna Beach and surrounding areas.
Located on Live Oak St in New Smyrna Beach, the business sits about a tenth of a mile from South Causeway and Lytle Avenue. It is also near Christmas Park, which is roughly a tenth of a mile away.
BizScoreAI gives HMA Mortgage a Discoverability score of 75 out of 100. This means AI crawlers can find every page of the website, allowing AI assistants to recommend the business. The Performance score is 71 out of 100, reflecting how quickly the website loads. Fast loading keeps visitors on the page and helps search engines rank the site.
BizScoreAI scanned the website hmamortgage.com on August 23, 2026. HMA Mortgage of New Smyrna Beach has a BizScore of 46 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 48, Technical 70, Performance 71, Content 59.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in New Smyrna Beach, FL · Mortgage Lender in Florida · Businesses in Florida