The Midas Touch Jewelry Store

The Midas Touch Jewelry Store is a jewelry store in Marathon, Florida, specializing in fine and custom-designed pieces inspired by the Florida Keys. Serving both tourists and local residents, the store offers a wide range of items including diamond jewelry, wedding rings, sterling silver, 14K gold, nautical-themed designs, druzy crystals, shipwrecked coins, and sea life-inspired accessories. With a reputation for personalized service, the store provides repairs, engraving, and watch battery replacements. Known for its unique Florida essence, the shop features fanciful necklaces and rings that capture the spirit of the Keys. It has earned a 5.00 rating based on customer reviews, reflecting consistent excellence in craftsmanship and client care.

Founded in 1974 by Jane and Bill Daniels, The Midas Touch Fine Jewelry is a third-generation family business that has evolved into a full-service jeweler. After their daughter Pamela Daniels Holbert joined the business in 1976 and later earned a degree in jewelry and business, the store expanded its offerings to include custom design, repair, and pearl stringing. In 2002, Pamela took over operations following her parents’ retirement, and in 2004 her daughter Stephanie Holbert joined, bringing new energy and a focus on sterling silver and sea life-style jewelry. Today, the store is renowned for one-of-a-kind wedding bands, pendants with natural stones, and bracelets with interchangeable toppers, all crafted with attention to detail and local flair.

Located on Overseas Highway in Marathon, the store sits within the heart of the Florida Keys, a region celebrated for its tropical beauty and maritime heritage. Though no specific nearby landmarks are listed, its placement along the iconic Overseas Highway places it in the center of a vibrant coastal community known for its natural scenery and island charm.

The business stands out for its long-standing presence in the area, its deep roots in the local community, and its commitment to quality and personalized service. Its well-documented online presence and optimized website reflect a business that is both accessible and trusted. With a legacy spanning nearly five decades, The Midas Touch Jewelry Store remains a go-to destination for authentic, handcrafted jewelry that celebrates the unique spirit of the Florida Keys.