Certified Mortgage Planners of Lake Mary

Mortgage Broker in Lake Mary, FL Lake Mary, FL
48 / 100

BizScore

How we score
26
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Certified Mortgage Planners of Lake Mary

Certified Mortgage Planners is a mortgage broker in Lake Mary, FL. The company provides mortgage services and guidance through the closing process for individuals and families. It holds a 4.70 rating from customers who have reviewed the business.

For over two decades, the team has focused on helping clients through the management of equity, the use of capital, and maximizing rates of return. The business operates with a philosophy centered on pursuit of excellence, value before profit, and a 3 Gs approach of being gracious, generous, and grateful. Their staff includes a management team consisting of CEO BJ Sellers, Chief Financial Officer Christine Mota, Chief Sales Officer Dennis Waxman, and Director of HR/Servicing and Payroll Administrator Jacquie Fresh. The company utilizes various specialized teams, such as the Tony Candalino Team, the Streamline Mortgage Team, Team Echeverry, and the Debbie Greenway Team, to assist with real estate financing.

Certified Mortgage Planners is an Equal Housing Opportunity Lender. The business provides mortgage loan originators and loan partners to assist clients with their homeownership goals in the Lake Mary area.

The business is located on Crescent Executive Ct, just steps from PM Pediatric Urgent Care and West Lake Mary Boulevard. It sits about a tenth of a mile from Trailhead Park and a fifth of a mile from the Lake Mary neighborhood and Rinehart Road.

BizScoreAI awards the business a Technical score of 92 out of 100, which ensures the website is secure and indexable so search engines can read it without errors. The business also achieves a Discoverability score of 75 out of 100, confirming that AI crawlers can access every page, which is the essential first step for AI assistants to recommend the company.

Score Summary

BizScoreAI scanned the website cmpfl.com on August 3, 2026. Certified Mortgage Planners of Lake Mary has a BizScore of 48 out of 100.

  • AI Visibility26 out of 100
  • SEO71 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 92, Performance 64, Content 50.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Certified Mortgage Planners of Lake Mary

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
79/100
Technical
92/100
Performance
64/100
Content
50/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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