Divers Direct of Key Largo is a sporting goods store in Key Largo, FL, specializing in scuba diving gear, snorkeling equipment, wetsuits, dive computers, and related accessories. Serving divers of all experience levels, the store offers a wide selection of brands including Mares, Atomic, Suunto, Aqua Lung, and Scuba Pro, with services such as gear rentals, tank fills, and educational workshops. Located on the Overseas Highway, it serves the local community and travelers across Florida and internationally through online shipping. The business holds a 4.60 rating from customer reviews, reflecting strong satisfaction with its product range and service.
Founded in 1984 by Wayne Senecal, Divers Direct began as a dive excursion business using two boats from Michigan, operating from the docks of the Key Largo Holiday Inn. Recognizing a consistent need for dive gear among local divers, Senecal transitioned to selling equipment, starting with a small 600-square-foot store. Over decades, the company expanded into what is now one of the largest authorized scuba gear retailers in the world, maintaining a family-owned legacy with knowledgeable staff. The business emphasizes education and community, hosting events and workshops that foster a shared passion for underwater exploration.
The store sits on the Overseas Highway, just a short distance from the African Queen attraction, Jacobs Aquatic Center, and Key Largo Community Park. It is also near WKEB-TV and WZMQ-FM radio towers, located within a half-mile radius. The proximity to these landmarks underscores its central location in the heart of Key Largo’s coastal corridor.
Divers Direct is known for its extensive inventory, trusted brand partnerships, and long-standing commitment to the diving community. Its reputation for reliability, eco-conscious packaging, and customer rewards programs reinforces its standing as a go-to destination for scuba gear in the Florida Keys. The business continues to support both new and experienced divers through education, innovation, and a deep-rooted connection to the region’s underwater culture.