Run a free full auditRumlin Insurance Agency is an Insurance Agent in Jacksonville, FL. As an independently owned agency, it serves the insurance needs of Florida residents and businesses, offering specific coverage for auto, home, individual life, flood, and umbrella policies for personal clients. For business clients, the agency provides church, child care center, funeral home, and trucking insurance, along with employee benefits including group health, dental, vision, accident, and long-term care plans. The agency holds a rating of 4.90 based on customer reviews.
The agency has operated for over 45 years and is recognized as the oldest minority-run insurance agency in Duval County. It is led by Isaiah Rumlin, who began his career as a financial specialist with the State of Florida Insurance Department in 1973 before becoming an independent agent. In 1977, Rumlin was appointed as the first African American agent in Duval County and the second in the state of Florida. The team includes agent James Sanders and customer service representatives Nettie Alexander and Gail Hills, contributing more than 140 years of combined experience. Rumlin has been actively involved in the local community, serving as president of the Jacksonville Branch NAACP, a board member of the Jacksonville Center of Achievements, and a member of the advisory board of UF Health Jacksonville. He was also appointed to the Jacksonville Transportation Authority in 2012 and 2016 and invited to the White House in 2012 for a forum on jobs and the Florida economy. The agency maintains two local offices in Jacksonville, with the New Kings Road office open Monday through Friday from 9:00 AM to 5:30 PM and Saturday from 9:00 AM to 12:00 PM.
The New Kings Road location sits at 5600 New Kings Rd #4, directly on the highway. It is about a quarter of a mile from the Jacksonville train station and roughly four-tenths of a mile from Edgewood Avenue West and Edgewood Avenue North. The agency is also located about six-tenths of a mile from Tiger Academy and seven-tenths of a mile from Martin Luther King Jr. Parkway.
Customers have given the agency a positive rating, reflecting their satisfaction with the service provided. The agency stands out in Jacksonville for its long-standing history and specific focus on both personal and specialized business insurance needs.
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BizScoreAI scanned the website rumlinins.com on September 25, 2026. Rumlin Insurance Agency has a BizScore of 64 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 82, Technical 89, Performance 68, Content 79.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).
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