Wilmington Insurance Company

Insurance Agent Wilmington, DE
52 / 100

BizScore

How we score
39
AI Visibility
15
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
60
Freshness
70
Google Rating
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Contact Information

Location

About Wilmington Insurance Company

Wilmington Insurance Company is an insurance agent in Wilmington, DE, located at 1403 Silverside Rd #3b. It holds a rating of 3.50 based on 1 reviews.

Wilmington Insurance Company is a multi-line insurance specialist that serves small to medium-sized business owners and homeowners exclusively through local independent agents. The company offers a comprehensive selection of commercial coverages, including businessowners, commercial package, commercial property, commercial auto, general liability, inland marine, and umbrella policies. Its personal lines products are designed for Delaware homeowners in coastal areas, covering primary and secondary homes, condominiums, and Class C manufactured homes. Through a partnership with Wilmington Specialty and Innovation Growth Partners Specialty, LLC, the company provides exclusive, customized insurance programs for niche markets.

The company operates as a member of Wilmington Holdings Corporation. John Rearer serves as President, having joined the firm in March of 2026. He brings over 30 years of experience in property and casualty insurance, including roles as President and CEO at other national insurance companies. The broader team at Wilmington Insurance Company possesses over 20 years of property and casualty insurance experience, focusing on accessible service, experience intelligence in underwriting and claims, and customizable programs tailored to individual risk profiles.

Wilmington Insurance Company writes in Alabama, Delaware, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Minnesota, Mississippi, Missouri, Montana, Nebraska, Oklahoma, South Dakota, Washington, Wisconsin, and Wyoming. The company is no longer licensed in Tennessee and DE but writes on BIC paper in those states.

Wilmington Insurance Company delivers specialized property and casualty coverage to businesses and homeowners across the Mid-Atlantic and Southern United States, supported by a leadership team with decades of industry experience.

The office is situated on Silverside Road, just a short distance from the Wilmington Expressway. It is located about half a mile from Prior Tract Park and Lesher Park.

BizScoreAI gives Wilmington Insurance Company a Technical score of 90 out of 100. This excellent rating shows the website is secure and easy for search engines to read. The company also earns a solid Authority score of 75 out of 100. This AI Visibility strength helps search engines and assistants trust the business when making recommendations.

Services:

  • Claim Services
  • Commercial Coverages
  • Homeowners Coverages
  • Policy Management
  • Specialty Programs

Score Summary

BizScoreAI scanned the website wilmingtoninsco.com on June 6, 2026. Wilmington Insurance Company has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility39 out of 100
  • SEO65 out of 100
  • Google rating3.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 94, Performance 86, Content 21.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Speakable Schema (warning), Q&A Content (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wilmington Insurance Company

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
58/100
Technical
94/100
Performance
86/100
Content
21/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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