First Command Financial Advisor – Bri Felts, RICP®

Financial Planner Dover, DE
57 / 100

BizScore

How we score
46
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About First Command Financial Advisor – Bri Felts, RICP®

First Command Financial Advisor - Bri Felts, RICP® is a Financial Planner in Dover, DE, located at 4608 S Dupont Hwy Unit 1. Brianna Felts serves as a Registered Principal and financial advisor, leveraging her background as a military spouse to understand the unique pressures facing military families. She holds a Bachelor’s degree in Chemical Engineering from Kansas State University and joined First Command Financial Services in September 2014. Her professional credentials include Series 6, 63, 65, and 7 securities licenses, along with life and health insurance licenses in Delaware, Florida, Kansas, New Jersey, New York, and Pennsylvania.

Brianna operates as a personal financial coach, addressing the behavioral obstacles to financial security by reinforcing positive financial habits. She utilizes her thorough knowledge of military pay and benefits to advise clients on navigating the Blended Retirement System and properly allocating contributions to the Thrift Savings Plan (TSP). Her approach involves establishing specific, meaningful goals consistent with client values and developing personalized financial plans to guide their pursuit of those objectives. She is committed to helping clients discover the confidence and peace of mind that come from financial security.

Her dedication to service is recognized through the Top Tier Client Experience Award, which certifies exceptional client service based on objective measures including client reviews about sentiment, service, and experience, coupled with operational data. Brianna is active in her community as a member of the Dover Air Force Base Honorary Commander. First Command Financial Services, the firm she represents, was founded in 1958 by a retired Air Force officer with the specific purpose of improving the financial well-being of military professionals and their families. The firm employs more than 500 advisors across the country and abroad. Clients can contact Brianna at (302) 736-0472 or (302) 567-4842, or via email at [email protected].

Brianna Felts combines technical expertise in securities and insurance with a deep understanding of military life to provide tailored guidance for clients in Dover. Her personalized coaching and specialized knowledge of military benefits ensure that service members and their families receive the specific support needed to secure their financial future.

The office sits on S Dupont Highway, approximately a tenth of a mile from South Dupont Highway itself. It is also about 0.4 miles from Mifflin Meadows and 0.6 miles from Nellie Hughes Stokes Elementary School.

BizScoreAI gives the business a Technical score of 97 out of 100, which ensures the site is secure and readable for search engines. The Content Quality score is 75 out of 100, meaning the pages clearly answer customer questions in a way AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website advisor.firstcommand.com on June 7, 2026. First Command Financial Advisor - Bri Felts, RICP® has a BizScore of 57 out of 100.

  • AI Visibility46 out of 100
  • SEO74 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 97, Performance 85, Content 35.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact First Command Financial Advisor – Bri Felts, RICP®

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
79/100
Technical
97/100
Performance
85/100
Content
35/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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