Brad Salerno at Rate (NMLS #41041) of Southington

Mortgage Broker in Southington, CT Southington, CT
62 / 100

BizScore

How we score
51
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
82
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

  • Address
    176 Laning St Suite 2
    Southington, CT
  • Website
    rate.com
  • Hours
    Monday: 9:00 AM - 5:00 PM
    Tuesday: 9:00 AM - 5:00 PM
    Wednesday: 9:00 AM - 5:00 PM
    Thursday: 9:00 AM - 5:00 PM
    Friday: 9:00 AM - 5:00 PM
    Saturday: Open 24 hours
    Sunday: Open 24 hours

Location

About Brad Salerno at Rate (NMLS #41041) of Southington

Brad Salerno at Rate (NMLS #41041) is a Mortgage Broker in Southington, CT. As a branch manager with over 25 years of experience in the mortgage industry, Brad serves first-time homebuyers, growing families, downsizing empty nesters, and investors looking to build a portfolio. His practice focuses on home purchases, refinances, new construction, and renovations. He works exclusively by referral, prioritizing service and personalized advice for clients seeking low down payment options, veteran loans, or bank statement loans for self-employed borrowers.

Brad graduated with a BS in Business Administration from Nichols College and has held various titles throughout his career, finding the role of loan officer most gratifying. He splits his time between Suffield, Connecticut, and Otis, Massachusetts. His approach emphasizes making the mortgage process simple, fast, and stress-free, offering 5-minute pre-approvals and rapid funding options for HELOCs and personal loans. He also assists clients with down payment assistance programs and specializes in VA, FHA, and USDA loans that require 0-10% down payments.

The office is located at 176 Laning St Suite 2. It sits about a quarter of a mile from Queen Street and the Lieutenant Michael J. Shanley Memorial Bridge. Hartford HealthCare and Churchill Hill are also nearby, roughly half a mile away.

Brad holds a 5.00 rating, reflecting a positive experience for the customers who have reviewed his services. His long tenure in the industry and exclusive referral model underscore his standing among local mortgage professionals.

With 25 years of experience and a focus on personalized service, Brad Salerno at Rate (NMLS #41041) provides a specialized mortgage solution for residents in Southington, CT.

Score Summary

BizScoreAI scanned the website rate.com on July 28, 2026. Brad Salerno at Rate (NMLS #41041) of Southington has a BizScore of 62 out of 100.

  • AI Visibility51 out of 100
  • SEO82 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 93, Performance 78, Content 70.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Brad Salerno at Rate (NMLS #41041) of Southington

AI Visibility Score

How visible is this business to AI-powered search engines

51 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
88/100
Technical
93/100
Performance
78/100
Content
70/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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