Health Insurance Associates

Insurance Agent North Haven, CT
48 / 100

BizScore

How we score
23
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

Location

About Health Insurance Associates

Health Insurance Associates is an Insurance Agent in North Haven, CT, located at 250 State St. Established in 1998, the agency serves Medicare-eligible individuals and residents of Connecticut with specialized insurance products. The team assists clients in navigating the complexities of Medicare, including Parts A, B, C, and D, and Medicare Advantage plans. They offer guidance on enrollment, prescription drug coverage, and hospital or outpatient benefits. The agency operates MedicareCT.com, launched in 2007, to support these services. They provide education on eligibility, penalties, and coverage options for retirees and those with disabilities. No obligation fees are charged for their services.

Founder Nick Casella and partner Frank Landino lead the North Haven office. Casella, a North Haven resident since 1965, has been in the insurance industry since 1982. He is active in community organizations, including the North Haven Rotary Club, Big Brothers & Big Sisters, and the Marc Anthony Casella Education Fund. Landino, a Quinnipiac University graduate, focuses on simplifying Medicare transitions for clients. The staff includes Michele Denya, Scott Thomas, Cristina Casella, and Christin Crowder. They emphasize a respectful, stress-free approach to insurance planning. The agency participates in local charity drives, such as food care packages and household item collections. They aim to build longstanding relationships with clients through personalized service.

The agency holds a positive rating from the customers who have reviewed it. This reflects the trust they have built in the North Haven community over more than two decades. Their focus on Medicare expertise and client education sets them apart as a reliable local resource.

Health Insurance Associates brings specialized Medicare knowledge and community dedication to North Haven, Connecticut.

BizScoreAI awards Health Insurance Associates a Performance score of 84 out of 100, reflecting a fast-loading website that keeps visitors engaged and supports search engine rankings. The agency also earns an Authority score of 75 out of 100, demonstrating clear business identity which builds trust with AI assistants and search engines.

Score Summary

BizScoreAI scanned the website medicarect.com on August 22, 2026. Health Insurance Associates has a BizScore of 48 out of 100.

  • AI Visibility23 out of 100
  • SEO75 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 64, Technical 82, Performance 84, Content 71.

Strengths: 4 checks passed. AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Health Insurance Associates

AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
64/100
Technical
82/100
Performance
84/100
Content
71/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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