71 / 100

BizScore

How we score
58
AI Visibility
60
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About True Riches Financial Planning

True Riches Financial Planning is a financial planner in Denver, CO, located at 2373 Central Park Blvd Unit 100. The practice provides comprehensive financial planning, investment management, and tax preparation services, serving Christian families and individuals in Denver and nationwide. It holds a perfect 5.00 rating based on customer reviews.

Zack Gutches, the founder, is a CFP® and CPA who built the firm after eight years as a Lead Advisor at asset-under-management firms. He established True Riches as an independent, fee-only practice grounded in biblical principles. The firm offers a flat-fee, ongoing planning model that integrates investment management, proactive tax planning, and Form 1040 tax return filing. Clients receive a unified plan with consolidated accounts and streamlined tracking. The approach focuses on aligning financial decisions with personal values and faith, helping clients prioritize charitable giving and stewardship. The practice caps client households at 40 to ensure highly personal service.

The firm utilizes Charles Schwab as its primary custodian and employs a behaviorally-optimized investment strategy based on Nobel Prize-winning research. The team avoids market timing and focuses on disciplined rebalancing, tax-efficient asset location, and minimizing performance drags through low-expense-ratio ETFs and mutual funds. As a fiduciary, the firm never sells products or receives commissions, ensuring advice remains solely in the client's interest. Meetings occur at least twice yearly, with quarterly check-ins typical after the initial onboarding period. The service is open to non-Christians who share similar values.

The business maintains a 5.00 rating from its customers, reflecting strong satisfaction with its fee-only, fiduciary approach and comprehensive service model.

True Riches Financial Planning brings technical financial expertise and faith-aligned values to help Denver families manage their wealth with clarity and confidence.

The office sits on North Central Park Boulevard, just a short walk from Bladium Sports and Fitness Center and Greenway Belt Park. It is also near the Denver School of Science and Technology and East Montview Boulevard.

BizScoreAI gives True Riches Financial Planning a Content Quality score of 100 out of 100. This means the website clearly answers customer questions so AI assistants can quote it directly. The firm also receives a Technical score of 84 out of 100. This shows the site is secure and easy for search engines to read without errors.

Services:

  • Financial Planning
  • Tax Return Filing
  • Wealth Management

Score Summary

BizScoreAI scanned the website truerichesfp.com on June 20, 2026. True Riches Financial Planning has a BizScore of 71 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility58 out of 100
  • SEO79 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 86, Technical 79, Performance 75, Content 75.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 4 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact True Riches Financial Planning

AI Visibility Score

How visible is this business to AI-powered search engines

58 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Author Signals Missing
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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
86/100
Technical
79/100
Performance
75/100
Content
75/100

Ways to improve this score

Improve Performance
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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