Run a free full auditOlde Towne Jewelers is a Jewelry Store in Santa Rosa, CA. It offers an extensive collection of fine antique and estate jewelry, including engagement rings, wedding bands, and luxury watches. The business serves the Sonoma County area with specialized services such as jewelry design, custom builds, appraisals, and repairs.
Since its inception in 1993, Olde Towne Jewelers has been a trusted destination for buying and selling fine jewelry, watches, and antiques. The inventory features pieces from the Victorian, Art Nouveau, Edwardian, Art Deco, Retro, Mid-Century, and Modern eras. Products include women’s and men’s rings, cocktail rings, necklaces, earrings, and luxury watches. The store specializes in buying and selling men’s luxury watches from brands such as Rolex, Patek Philippe, Audemars Piguet, Vacheron + Constantin, Panerai, IWC Schaffhausen, and Cartier.
Olde Towne Jewelers provides on-site watchmaking services, ranging from quick battery replacements to full-service restorations by a master watchmaker. As expert manufacturing jewelers and diamond brokers, the business creates custom pieces using CAD/CAM technology. Staff members, including owner Eric and Terry, assist with appraisals, sales, and estate purchasing. The business operates two locations: Historic Railroad Square at 125 4th St, open Monday through Saturday from 10 am to 5:30 pm, and St. Francis Shopping Center at 110 Calistoga Rd, open Tuesday through Friday from 10 am to 5 pm. Phone numbers are 707-577-8813 and 707-539-7002, with a toll-free line at 800-286-7355.
Olde Towne Jewelers maintains a 4.40 rating based on 125 reviews, reflecting a solid reputation among customers. The business is Sonoma County’s original estate jewelry and watch store, known for its large selection and knowledgeable staff.
Olde Towne Jewelers provides expert estate jewelry and timepiece services to the residents of Santa Rosa.
BizScoreAI awarded Olde Towne Jewelers a Discoverability score of 100 out of 100. This excellent rating confirms that AI crawlers can access and find every page of the website, which is the essential first step for any AI assistant to recommend the business. The business also received a Technical score of 95 out of 100. This excellent result shows that the website is technically sound, secure, and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website oldetownejewelers.com on June 29, 2026. Olde Towne Jewelers has a BizScore of 68 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 17 of 20 points.
Website audit sub-scores (out of 100): On-Page 83, Technical 100, Performance 74, Content 73.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Santa Rosa, CA · Jewelry Store in California · Businesses in California
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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