48 / 100

BizScore

How we score
22
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Hung Phat USA

Hung Phat USA is a jewelry store in San Jose, California. The business offers custom design and fine jewelry services, including lifetime warranties and in-house craftsmanship. It serves clients in the San Jose area and online, with a focus on creating meaningful, lasting pieces for milestones and everyday wear. With a 4.90 rating based on over 480 reviews, the store is known for its personalized approach and family-owned heritage.

Hung Phat USA was founded in 2001 and is rooted in a three-generation family tradition of jewelry making that began in Vietnam. The store’s current location in San Jose, California, is the flagship of a growing business that also includes boutique locations in Vietnam. Every piece is designed and crafted in-house, from the initial sketch to the final polish, by jewelers trained within the family. The company emphasizes a quiet, thoughtful process, offering clients a private, relaxed environment for consultations, whether in person or online. Hung Phat blends the heritage of its Vietnamese origins with the modern craftsmanship of the Bay Area, maintaining the same high standards across all its locations.

The business has a well-optimized website that search engines read cleanly, making it accessible and easy to find for potential clients. This strong digital presence supports its reputation as a trusted, family-run jeweler with a long-standing local presence.

Hung Phat USA is more than a jeweler, it is a San Jose institution. With over two decades of experience and a deep connection to both Vietnamese heritage and local craftsmanship, the store continues to serve as a trusted destination for jewelry that lasts a lifetime.

Score Summary

BizScoreAI scanned the website hungphatusa.com on July 5, 2026. Hung Phat USA has a BizScore of 48 out of 100.

  • AI Visibility22 out of 100
  • SEO79 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 62, Technical 87, Performance 85, Content 83.

Strengths: 3 checks passed. AI Content Blocking, AI-Parseable Headings, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hung Phat USA

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
62/100
Technical
87/100
Performance
85/100
Content
83/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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