Hansel Auto Group

Hansel Auto Group is an auto dealer in Petaluma, California, serving customers with a wide selection of new and pre-owned vehicles from brands including BMW, Ford, Honda, Toyota, Subaru, Mazda, Lincoln, and Volkswagen. Located at 1125 Auto Center Dr, the dealership offers sales, service, and financing options to drivers throughout Sonoma County and the surrounding region. With a 4.10 rating based on customer reviews, Hansel Auto Group is recognized for its diverse inventory and customer-focused approach.

The business traces its origins to 1851, when Joseph Hansel began providing transportation through horse-drawn carriages. His son later opened California’s first Cadillac dealership in 1901, laying the foundation for a family legacy in automotive service. The modern Hansel Auto Group was established in 1961 by Walter Hansel in Sonoma Valley, who emphasized community involvement, founding what would become the local United Way chapter. Today, the company remains family-owned, led by Henry and Justin Hansel, and operates nine locations across Northern California, employing over 500 team members dedicated to quality service and customer satisfaction.

Situated on Auto Center Dr in Petaluma, the dealership is located about a third of a mile from the Redwood Highway and a short distance from Petaluma Boulevard North, the Petaluma Fire Station Number 2, and the Cinnabar Theater. It lies just under a quarter mile from Corona Road and Bryan Cacy memorial, placing it within a well-connected area of the city.

Though no specific strengths are listed in the score_strengths field, the business’s long-standing presence, family ownership, and community engagement reflect a deep-rooted reputation in the region.

Hansel Auto Group remains a cornerstone of Petaluma’s automotive landscape, combining decades of heritage with a modern commitment to service and selection.