Run a free full auditPalo Alto Dermatology Institute is a dermatologist in Palo Alto, CA, located at 301 High St. The practice provides medical, surgical, and cosmetic dermatology services, including Mohs micrographic surgery, skin cancer treatment, acne laser programs, and various aesthetician services. The team serves patients seeking advanced dermatological care, ranging from severe acne management to reconstructive surgery for skin cancer in delicate facial areas. The institute holds a 4.80 rating based on customer reviews.
The practice operates out of a 7,000-square-foot, two-story facility designed to support a collaborative care model. This model utilizes a 500-square-foot glass-enclosed collaboration center where dermatologists, physician extenders, nurses, and Mohs histotechnicians work together in real time to optimize patient care. The medical team includes board-certified dermatologists, fellowship-trained Mohs surgeons, and physician extenders such as nurse practitioners and physician assistants. Specialized offerings include laser treatments for vascular lesions, chemical peels, microdermabrasion, and various cosmetic surgical procedures like the Vertical Vector Facelift and lipo treatments. The facility also features a Medicare-certified Outpatient Surgery Center on the first floor, providing local anesthesia and sedation options for skin and cosmetic surgeries.
The institute's approach is rooted in a 30-year history in Silicon Valley, originally established by Dr. Greg S. Morganroth. While the Palo Alto location is a new office, the senior staff members have worked together for many years, with some having been with the providers for up to 28 years. The practice offers a variety of amenities, including a concierge reception desk, complimentary food and beverage service, and a 15-space parking lot with valet options.
The institute accepts Medicare, most PPO, and many HMO plans.
The institute is situated on High Street in Palo Alto, California, just a tenth of a mile from the original Palo Alto volunteer fire department bell monument and Alma Street.
BizScoreAI awarded the practice a technical score of 91 out of 100, ensuring the website is secure and easily readable by search engines. The business also received an authority score of 75 out of 100, which establishes clear trust signals that help AI assistants and search engines recommend the practice to patients.
BizScoreAI scanned the website paloaltoderm.com on October 5, 2026. Palo Alto Dermatology Institute has a BizScore of 51 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 72, Technical 91, Performance 89, Content 40.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Local Multimedia, About/Team Page.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
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