Run a free full auditFruitvale Optometry is an optometrist in Oakland, CA, located at 3301 E 12th St #109. The practice serves the Fruitvale district and surrounding communities with complete eye exams, glasses, and contact lenses. It is in-network for VSP, EyeMed, Medi-Cal, Medicare, Blue Cross/Blue Shield, and Alameda Alliance. The office is open seven days a week and is situated in the plaza next to the Fruitvale BART station. It holds a rating of 4.90 based on 950+ reviews.
The team consists of doctors who graduated from the UC Berkeley School of Optometry. Dr. Irani has served the area since 2004 and is certified to treat glaucoma and manage medical eye diseases. Dr. Luu, an Oakland native, joined in 2015 and is also certified for glaucoma treatment. Dr. Hernandez brings over 30 years of experience and focuses on treating glaucoma and ocular diseases. Co-founder Genesta supports the staff and patient care. The entire staff speaks English and Spanish, with additional capabilities in Farsi, Cantonese, and Mam.
The practice provides comprehensive eye health checks, including retinal photos and OCT scans. They manage diabetic eye disease, infections, and injuries, and offer care before and after cataract or LASIK surgery. The on-site lab allows for fast turnaround on glasses. They fit specialty contact lenses, including SynergEyes and Ortho-K, and welcome outside prescriptions. The optical selection ranges from budget frames to designer brands like Ray-Ban, Gucci, Versace, Oakley, and Nike.
Patients consistently rate the service highly, with many reviews noting the friendly, professional staff and clear explanations of vision conditions. The practice is known for accommodating insurance questions and providing timely service, with some patients receiving glasses within one week. The doctors and staff are praised for their welcoming attitude and thorough care.
Fruitvale Optometry combines its bilingual staff and UC Berkeley-educated doctors to provide accessible, high-quality eye care in the heart of Oakland’s Fruitvale neighborhood.
The practice sits on E 12th St in Oakland, just steps from the César E. Chávez Branch Oakland Public Library and a short walk from Fruitvale Plaza. It is located near the Fruitvale BART station and International Boulevard, with the Fruitvale Public Market also within easy reach.
BizScoreAI gives the business a Technical score of 98 out of 100, which ensures the website is secure and easy for search engines to read without errors. The Discoverability score is 75 out of 100, meaning AI crawlers can access every page so the business can be recommended by AI assistants.
BizScoreAI scanned the website fruitvaleoptometry.com on September 24, 2026. Fruitvale Optometry has a BizScore of 61 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 84, Technical 98, Performance 93, Content 95.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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