Run a free full auditMonterey Bay Asset Management, LLC is a wealth management firm in Monterey, California, operating as a Registered Investment Advisor and fee-only fiduciary. The firm provides investment management advice to individuals, professionals, and business owners, structuring portfolios to meet the specific needs of each client. Its services include comprehensive portfolio analysis, customized portfolio construction, and personalized ongoing contact, all delivered without sales commissions or product-based compensation. The office is located at 380 Foam Street, Suite 220.
The firm was founded by David C. Palshaw, who serves as president. He holds a BA in History from Dartmouth College and an MBA in Finance from the University of California, Davis Graduate School of Management. He is a CERTIFIED FINANCIAL PLANNER trade professional and an active member of the Financial Planning Association, Northern California Chapter. The firm operates on a strictly fee-only basis, with one hundred percent of its compensation derived from advisory fees, a structure designed to remove conflicts of interest from product selection. Client benefits emphasized in the firm's practice include unbiased and objective advice, customized portfolios, and fee-only money management supported by careful planning and reliable follow-through.
The office sits on Foam Street, adjacent to Scholze Park and within a short walk of the Edward Ricketts Memorial and Cannery Row Park Plaza. Lighthouse Avenue, a main road through the area, runs nearby.
The firm's fee-only structure and fiduciary commitment are central to how it serves clients across the Monterey Peninsula, with a mailing address in Carmel, California handling correspondence.
BizScoreAI scanned the website montereybayasset.com on June 30, 2026. Monterey Bay Asset Management, LLC has a BizScore of 35 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 31, Technical 47, Performance 81, Content 10.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.
Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).
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