Monterey Bay Asset Management, LLC

Monterey Bay Asset Management, LLC is a wealth management firm in Monterey, California, serving individuals, professionals, and business owners with personalized financial planning and investment management. As a fee-only fiduciary, the firm provides unbiased, objective advice without commissions or product sales incentives, ensuring decisions are made solely in clients’ best interests. Services include comprehensive portfolio analysis, customized investment strategies, and ongoing financial planning, all delivered through a structured investment management process grounded in long-term financial goals. The firm operates across the Monterey Peninsula, with a strong local presence and a reputation for integrity and reliability.

The firm was founded by David C. Palshaw, a CERTIFIED FINANCIAL PLANNER™ professional with an MBA in Finance from the University of California, Davis, and a BA in History from Dartmouth College. As a registered investment advisor, Palshaw leads a client-focused practice dedicated to transparent, conflict-free financial guidance. The firm’s philosophy centers on careful planning, reliable follow-through, and building lasting relationships through personalized service. Clients benefit from a fully fee-based model, where all compensation comes directly from advisory fees, eliminating any potential conflicts of interest.

Located at 380 Foam Street, Suite 220, the firm sits just a short walk from Scholze Park and the Edward Ricketts Memorial, with Cannery Row Park Plaza and Lighthouse Avenue nearby. Its proximity to these public spaces and landmarks reflects its integration within the heart of Monterey’s cultural and civic landscape.

Monterey Bay Asset Management, LLC is recognized for its well-documented, transparent business information and a website that is easily navigable and search engine-friendly, key indicators of a professional, trustworthy practice. These strengths support its standing as a dependable choice among local wealth management providers.

With a commitment to fiduciary duty and personalized service, the firm stands as a trusted financial partner in Monterey, helping residents secure their financial futures with integrity and clarity.