Serenity Financial Planning – Financial Planning in La Jolla, California of Lemon Grove

Serenity Financial Planning is a financial planner in Lemon Grove, CA. The firm provides fiduciary planning services, investment management, and retirement strategies tailored to long-term goals. It serves clients who are five to seven years from or entering retirement, with a particular focus on widows, divorced women, and medical professionals navigating major life transitions. The business holds a 5.00 rating based on customer reviews.

Founded by Susan Alefi, AAMS, ChFC, EA, the practice is built on the belief that every person deserves honest, clear, knowledgeable guidance without confusing jargon or sales pressure. Susan brings deep experience in investment portfolio management and tax planning. As a fiduciary, she is required by law to act in her clients' best interests. The firm is supported by the resources and infrastructure of LPL Financial, one of the nation's leading independent broker-dealers. This relationship provides access to industry-leading research and institutional-grade technology while maintaining the personal attention of a dedicated advisor.

Susan Alefi’s path to financial advising began with her grandmother, who navigated life without a financial safety net. This experience shaped Susan’s determination to provide genuine personal service rather than treating clients as account numbers. She left a larger firm environment to build an independent practice free from sales quotas and product pressure. Her work centers on investment portfolio management, retirement planning, tax planning strategies, insurance solutions, and estate planning. She holds the Accredited Asset Management Specialist, Chartered Financial Consultant, and Enrolled Agent designations. The EA credential is the highest tax credential awarded by the U.S. Department of the Treasury, allowing Susan to represent clients before the IRS on audits, collections, and appeals.

The firm offers comprehensive financial planning that integrates tax strategy directly into the financial plan. Susan works with clients to build personalized retirement income plans and coordinates with estate planning attorneys to ensure wishes are reflected in the financial plan. She also works with companies to design and manage retirement plan solutions for their teams. Fees are charged as a percentage of assets under management, aligning the advisor’s compensation with the growth of the client’s portfolio. Formal portfolio reviews occur at least twice a year.

Serenity Financial Planning combines the stability of a national leader with the personal touch of a local advisor in Lemon Grove. Susan Alefi’s dedication to clear, fiduciary guidance ensures that clients receive expert management of their finances as they approach retirement.

The business is located on West Bernardo Drive, situated about a tenth of a mile from the Escondido Freeway and the Rancho Bernardo Transit Center.

SEOScanPRO awarded a perfect 100 out of 100 for the Schema & Structure score, which ensures AI assistants and search engines clearly understand the firm's services. The practice also achieved a strong 88 out of 100 for Performance, a metric that measures website loading speed to keep visitors engaged and aid search rankings.

Services:

• Comprehensive Financial Planning
• Estate Planning Guidance
• Investment Portfolio Management
• Retirement Income Strategy
• Tax Planning