Crippen Mortuary is a Funeral Home in Glendale, CA, located at 2900 Honolulu Ave. It holds a rating of 3.30 based on 13 reviews.
Founded by William and Ethel Crippen in 1928, the mortuary has operated continuously at its La Crescenta location. It is an independently owned and operated business that assumed the operations of Eckerman-Heisman Funeral Service of Burbank in June 2005. An arrangement office in Santa Clarita opened in November 2007 and was remodeled in the spring of 2019. The business offers full-service funeral and cremation options, including direct cremation and traditional burial services. Services include military veteran arrangements with U.S. flags and national cemetery coordination, pre-paid planning, and shipping of remains. The mortuary maintains an emergency line available 24 hours a day and provides in-home or in-facility arrangement counseling.
The business serves communities across Southern California, including Glendale, La Crescenta, Burbank, Pasadena, Santa Clarita, and Canyon Country. It provides assistance with locating discount burial plots and offers insurance coverage through Homesteaders Life or Security National Life for pre-arrangements. The mortuary holds California Department of Consumer Affairs License # CRD 784.
The business has served local families for over 97 years. It holds a 3.30 rating based on 13 reviews.
Crippen Mortuary brings nearly a century of family-owned service to the Glendale community.
Crippen Mortuary sits on Honolulu Ave, about a tenth of a mile from the Verdugo City Post Office and La Crescenta Avenue. The site is also near Pickens Canyon Channel and the Foothill Freeway, both within a third of a mile.
BizScoreAI gives the business an Authority score of 75 out of 100. This strength shows who is behind the business, which helps AI assistants and search engines decide whom to recommend. The Technical score is 72 out of 100. This means the website is secure and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website crippenmortuary.com on September 28, 2026. Crippen Mortuary (fd-402) has a BizScore of 41 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 61, Technical 72, Performance 56, Content 50.
Strengths: 4 checks passed. AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Glendale, CA · Funeral Home in California · Businesses in California
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