Signature Spex-I-Wear Optometry

Optometrist Fresno, CA
57 / 100

BizScore

How we score
39
AI Visibility
50
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Signature Spex-I-Wear Optometry

Signature Spex-I-Wear Optometry is an optometrist in Fresno, CA, located at 5430 N Palm Ave STE 101. The practice provides personal eye care for men, women, and families, offering comprehensive services including eye health exams, contact lenses, and optical boutique fittings. Patients can access same-day emergency appointments for issues such as pink eye, foreign objects, or vision disruptions, as well as specialized care for dry eye, pediatric and infant exams, and ocular surgery referrals. The office also provides digital retinal photography and corneal refractive therapy. It holds a rating of 4.60 based on 4.60 reviews.

The practice has been part of Fresno’s community since 1960, beginning at the Fig Garden Village shopping center. It has evolved through the leadership of Dr. Merrill Bonander, Dr. Jerry Keyes, and Dr. David Urien before Dr. Chris Fisher became owner in 2014. In 2019, the practice expanded by acquiring Dr. Jervy Smith’s Spex-I-Wear Optometry, leading to the current name and a consolidation of services at the Palm and Barstow office after closing the Kerman location. Dr. Fisher and his team emphasize personalized solutions tailored to each patient’s vision, lifestyle, and long-term eye health.

The optical boutique features a variety of modern frames and trendy lenses, with optometrists crafting lenses to complement individual fashion sense. The office offers a two-year coverage plan for glasses and works with top insurance providers. Contact lens services include fitting for astigmatism, bifocals, pediatric patients, orthokeratology, Duette hybrid lenses, and monovision. Custom contacts are available for unique visual challenges, and a contact lens success program helps patients find comfortable, stylish options. The practice does not require pre-appointment forms, collecting health information during the visit instead.

The business maintains a positive rating from the customers who have reviewed it, reflecting the reputation of its long-standing community presence and patient-focused care.

Signature Spex-I-Wear Optometry brings decades of local history and personalized eye care to the Fresno community, combining advanced optical services with a commitment to individual patient needs.

Signature Spex-I-Wear Optometry is situated on N Palm Ave in Fresno, CA, just steps from North Palm Avenue. The location is within a short walk of Bullard High School and the US Post Office.

BizScoreAI gives the business a Technical score of 81 out of 100, which ensures the website is secure and readable for search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can find every page, allowing AI assistants to recommend the business.

Score Summary

BizScoreAI scanned the website signatureoptometry.com on June 17, 2026. Signature Spex-I-Wear Optometry has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility39 out of 100
  • SEO75 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 75, Performance 82, Content 70.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Signature Spex-I-Wear Optometry

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
73/100
Technical
75/100
Performance
82/100
Content
70/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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