Bella Luna Jewelers
Contact Information
-
Address
207 F St suite a, Davis, CA, 95616 -
Phone
(530) 746-5168 -
Website
bellalunajewelers.com
Location
About Bella Luna Jewelers
Bella Luna Jewelers is a Jewelry Store in Davis, CA, located at 207 F Street suite a. The business offers fine jewelry collections, professional jewelry and timepiece restoration, custom design, consignment, and appraisals. It also carries Southwestern pottery and Oaxacan folk art in long-standing tradition. The store holds a rating of 4.70 based on customer reviews, reflecting positive feedback from those who have reviewed it.
The business traces its roots to De Luna Jewelers, established in 1967 by Richard Luna. It relocated to 207 F Street as Bella Luna Jewelers in 2016 under new ownership. Stephanie Choi, educated by the Gemological Institute of America in Graduate Diamonds and Colored Stones, leads the team. She comes from a family of jewelers and watchmakers and has served as a custom design specialist, appraiser, and educator. The team utilizes traditional wax and cast techniques to create hand-fabricated heirlooms from sketch. Bella Luna actively recruits local talents and students from the UC Davis Design Program.
Richard Luna has been a jeweler since 1956 and worked in every aspect of the industry. He was a past president, secretary, and treasurer of the American Society of Appraisers and a founding board member of the Indian Arts and Crafts Association. He also served as president of the Davis Chamber of Commerce. The business emphasizes quality craftsmanship, trend-setting designs, and superior restoration services. Its motto is to provide quality products and services while inspiring confidence.
The business is known for its positive rating from customers who have reviewed it. This reputation is built on generations of experience in the gem, jewelry, and timepiece trade.
Bella Luna Jewelers combines its deep local history with expert craftsmanship to serve the Davis community.
Bella Luna Jewelers is situated on F Street in Davis, CA, near Richards Boulevard and The Stealth Angel public artwork.
BizScoreAI gives the business a Technical score of 88 out of 100, which ensures the website is secure and easily read by search engines. It also awards a Discoverability score of 75 out of 100, allowing AI crawlers to find every page so the business can be recommended by AI assistants.
Score Summary
BizScoreAI scanned the website bellalunajewelers.com on October 3, 2026. Bella Luna Jewelers has a BizScore of 47 out of 100.
- AI Visibility28 out of 100
- SEO65 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 88, Performance 83, Content 18.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Davis, CA · Jewelry Store in California · Businesses in California
AI engine reads
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business