Jewelry Sales & Design of Azusa

Jewelry Sales & Design of Azusa is a jewelry store in Azusa, CA, located at 111 N Azusa Ave. The business operates as a family-owned custom jewelry designer with more than 30 years of experience, specializing in engagement rings, custom pieces, and repairs. It serves the West Covina area, where it has maintained the same location since 1997. The shop is known for hand-finishing every piece to a specific standard and for providing personal service directly from the owners, ensuring that customers speak with the same people who create their jewelry from start to finish.

The approach to custom design involves working from a photo, sketch, or simple idea to create unique pieces without using standard templates. The owners emphasize honest pricing and straight answers, avoiding sales pressure or upselling tactics. They have a long history of creating engagement rings for couples now celebrating long-term anniversaries and repairing heirloom pieces that have been in families for generations. The store maintains a small, intentional size to ensure every customer receives direct attention. An online catalog offers thousands of styles, settings, and stones for browsing and ordering, complementing the in-store custom work. The business is recognized for its award-winning status and consistent dedication to craftsmanship and timeless design.

The location sits on North Azusa Avenue, a short distance from East 1st Street. It is about 0.1 miles from the Foothill Freeway, approximately 0.4 miles from Paramount Elementary School, and about 0.5 miles from Memorial Park.

The business holds a rating of 4.80 based on customer reviews, reflecting a positive reputation for service and craftsmanship. Customers have noted the professionalism of the owners and the quality of the custom work, with many returning for multiple pieces over the years. This standing is supported by the long-term relationships built with the local community since the shop opened in 1997.

Jewelry Sales & Design of Azusa stands out in the Azusa and West Covina area for its long-standing presence and its focus on personalized, hand-finished custom jewelry.