Bottoms Up Detail is a car wash in Marshfield, MA. The business provides complete auto detailing, scratch removal, clay baring, Teflon treatments, touch-up work, and interior detailing for automobiles. Services extend to boats, including compounding, waxing, bottom painting, teak oiling, refinishing, and aluminum and stainless steel polishing. A commercial fleet washing division handles scheduled washing packages, complete detailing, acid washing, and aluminum care. The team also offers custom motorcycle detailing, polishing chrome, aluminum, and painted parts. Owner Nick Armstrong and his crew serve boats, cars, motorcycles, motor homes, and trailers across Cape Cod, the South Shore, Boston, and beyond. The business holds a 4.50 rating based on customer reviews.
Bottoms Up Detail began in the spring of 2003 when Nick Armstrong started detailing boats with a milk crate and cleaning supplies. He had years of experience cleaning and bottom painting boats while working at a marine as a child. After stepping away for a few years, he detailed a coworker's boat using a Dewalt buffer. The results led to word-of-mouth referrals, and Bottoms Up Yacht Detail was created. As a teenager, Nick detailed his own car every weekend. A boat customer asked him to detail his wife's car, and the business expanded to become Bottoms Up Detail. Boats turned into cars, then motorcycles, and finally motor homes and trailers.
Six years after starting, the company had a professional crew of employees, four trucks for washing and detailing needs, and a 2,000 square foot facility on Route 139 in Marshfield behind Lucchettis. Nick attributes the company’s success to an unrelenting work ethic, steadfast integrity, and dedication to customers. The business has grown to two locations. The Marshfield location is at 658 Plain St, Marshfield, MA.
The business has served the area since 2003, establishing itself as a standard for detail shops.
Bottoms Up Detail combines two decades of experience with a wide range of detailing services for vehicles and watercraft in Marshfield.
BizScoreAI gives Bottoms Up Detail a technical score of 83 out of 100, ensuring the website is secure and readable for search engines. The business also holds a discoverability score of 75 out of 100, which allows AI crawlers to access every page and enables AI assistants to recommend the company.
BizScoreAI scanned the website bottomsupdetail.com on September 30, 2026. Bottoms Up Detail has a BizScore of 49 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 83, Performance 79, Content 71.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).