Run a free full auditBerry Insurance is an Insurance Agent in Franklin, MA, located at 31 Hayward St Ste J. This independent agency provides personal and business insurance to individuals, families, and businesses throughout Massachusetts and New England. The firm offers comprehensive coverage crafted through personalized consultation, education, and collaboration. Clients receive protection for their homes, vehicles, and commercial operations through policies designed to fit their specific situations rather than cookie-cutter templates. Berry Insurance works with multiple reputable carriers to shop for options that balance coverage and cost. The agency serves a diverse client base, including contractors, public entities, manufacturers, tech services, and professional service providers, alongside residential policyholders. It maintains a 5.00 rating based on 31 reviews.
Founded in 1922, Berry Insurance has operated for over a century, evolving from its origins as a "kitchen broker" started by Joanna Berry in Milton, MA. The business passed to Henry Berry, who opened offices in Franklin in 1968 and Waltham in 1978. After Henry’s children consolidated operations to Franklin, Kaitlyn and Chris Pintarich purchased the agency upon Bob Berry’s retirement, continuing the legacy under the legal name Alexia Insurance, Inc. dba Berry Insurance. The team emphasizes a relationship-driven experience, ensuring clients understand their policies through plain-language education. Services include a dedicated 24/7 emergency claims line and protection analysis reviews to identify gaps in coverage.
The agency rejects automated call centers and online-only quoting tools in favor of direct access to dedicated account managers via phone, text, email, video chat, or in-person visits. This approach supports a client portfolio that is roughly 55% businesses and 45% individuals or families. The staff focuses on guiding clients through the complexities of insurance requirements and Massachusetts-specific regulations. By avoiding high-pressure sales tactics and focusing on long-term relationships, the agency helps clients avoid underinsurance and unexpected out-of-pocket expenses.
Berry Insurance is known for its strong local reputation, reflected in consistently high customer ratings and a steady record of repeat and referred customers. Clients frequently cite the team’s responsiveness, ability to lower premiums, and hands-on claims assistance as key reasons for their loyalty. The agency’s century-long history in Franklin underscores its deep roots in the community.
Berry Insurance combines a century of local expertise with personalized service to provide reliable protection for Franklin residents and businesses.
BizScoreAI gives Berry Insurance a technical score of 96 out of 100, ensuring the website is secure and readable by search engines. The business also holds a Schema and Structure score of 75 out of 100, which helps AI assistants and search engines understand its services. Additionally, BizScoreAI ranks Berry Insurance number 1 of 6 Insurance Agent businesses in Franklin.
BizScoreAI scanned the website berryinsurance.com on September 23, 2026. Berry Insurance of Franklin has a BizScore of 69 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 88, Technical 96, Performance 81, Content 71.
Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).