Berry Insurance of Franklin

Insurance Agent in Franklin, MA Franklin, MA
69 / 100

BizScore

How we score
58
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
84
SEO Performance
—
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Berry Insurance of Franklin

Berry Insurance is an Insurance Agent in Franklin, MA, located at 31 Hayward St Ste J. This independent agency provides personal and business insurance to individuals, families, and businesses throughout Massachusetts and New England. The firm offers comprehensive coverage crafted through personalized consultation, education, and collaboration. Clients receive protection for their homes, vehicles, and commercial operations through policies designed to fit their specific situations rather than cookie-cutter templates. Berry Insurance works with multiple reputable carriers to shop for options that balance coverage and cost. The agency serves a diverse client base, including contractors, public entities, manufacturers, tech services, and professional service providers, alongside residential policyholders. It maintains a 5.00 rating based on 31 reviews.

Founded in 1922, Berry Insurance has operated for over a century, evolving from its origins as a "kitchen broker" started by Joanna Berry in Milton, MA. The business passed to Henry Berry, who opened offices in Franklin in 1968 and Waltham in 1978. After Henry’s children consolidated operations to Franklin, Kaitlyn and Chris Pintarich purchased the agency upon Bob Berry’s retirement, continuing the legacy under the legal name Alexia Insurance, Inc. dba Berry Insurance. The team emphasizes a relationship-driven experience, ensuring clients understand their policies through plain-language education. Services include a dedicated 24/7 emergency claims line and protection analysis reviews to identify gaps in coverage.

The agency rejects automated call centers and online-only quoting tools in favor of direct access to dedicated account managers via phone, text, email, video chat, or in-person visits. This approach supports a client portfolio that is roughly 55% businesses and 45% individuals or families. The staff focuses on guiding clients through the complexities of insurance requirements and Massachusetts-specific regulations. By avoiding high-pressure sales tactics and focusing on long-term relationships, the agency helps clients avoid underinsurance and unexpected out-of-pocket expenses.

Berry Insurance is known for its strong local reputation, reflected in consistently high customer ratings and a steady record of repeat and referred customers. Clients frequently cite the team’s responsiveness, ability to lower premiums, and hands-on claims assistance as key reasons for their loyalty. The agency’s century-long history in Franklin underscores its deep roots in the community.

Berry Insurance combines a century of local expertise with personalized service to provide reliable protection for Franklin residents and businesses.

BizScoreAI gives Berry Insurance a technical score of 96 out of 100, ensuring the website is secure and readable by search engines. The business also holds a Schema and Structure score of 75 out of 100, which helps AI assistants and search engines understand its services. Additionally, BizScoreAI ranks Berry Insurance number 1 of 6 Insurance Agent businesses in Franklin.

Score Summary

BizScoreAI scanned the website berryinsurance.com on September 23, 2026. Berry Insurance of Franklin has a BizScore of 69 out of 100.

  • AI Visibility58 out of 100
  • SEO84 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 96, Performance 81, Content 71.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).

Contact Berry Insurance of Franklin

AI Visibility Score

How visible is this business to AI-powered search engines

58 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Google Business Profile Link
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
88/100
Technical
96/100
Performance
81/100
Content
71/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business