Run a free full auditAlltrust Credit Union - Fall River is a credit union in Fall River, MA, located at 1101 Stafford Road. It serves members with a range of financial products including Free Kasasa accounts that offer high dividends or cash back, and a savings program that automatically rounds up debit card purchases to transfer funds into a regular savings account. The branch features an ATM and ITM, and members can access funds through auto loans, personal loans, and home equity options. The credit union provides E-Services such as Mobile Banking for depositing checks and paying bills, along with Text Alerts for branch news and promotions. Members may utilize a Skip-A-Payment Program for qualifying consumer loans and have free access to thousands of SUM ATMs nationwide. Telephone Banking and Text Banking are also available for account information.
The institution began in 1922 as a telephone workers credit union and has since grown to serve thousands of members across Massachusetts and Rhode Island. In 2021, it changed its name from Southern Mass Credit Union to Alltrust Credit Union to reflect its focus on being a trusted financial partner. As a not-for-profit community credit union, it operates to support members rather than shareholders, which translates to lower loan rates and higher savings rates compared to average banks. Membership is open to anyone who lives, works, or attends school in Bristol, Barnstable, Dukes, Nantucket, Norfolk, and Plymouth counties, as well as family members of existing members.
Leadership includes Vice President of Loan Servicing and Collections Jaime Bourgeois and Senior Vice President of Operations and Compliance Stephanie Medeiros. The credit union supports the local community by participating in local events and organizations and providing annual scholarships to deserving local high school students. The Fall River branch offers a point of contact for members seeking local guidance to save more, invest wisely, and protect what matters most.
Alltrust Credit Union - Fall River holds a 4.20 rating from the customers who have reviewed it. This reputation reflects the trust built over more than a century of service, demonstrating its role as a reliable financial partner for the community.
With over a century of history and a commitment to not-for-profit service, Alltrust Credit Union - Fall River remains a trusted financial resource for residents of Fall River.
BizScoreAI awards Alltrust Credit Union - Fall River a Discoverability score of 100 out of 100, ensuring AI crawlers can access every page so the business is available for recommendation. The credit union also achieves a Performance score of 88 out of 100, reflecting fast website loading that retains visitors and supports search engine rankings.
BizScoreAI scanned the website alltrustcu.org on September 23, 2026. Alltrust Credit Union - Fall River has a BizScore of 66 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 23, Technical 50, Performance 88, Content 55.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).