Run a free full auditCrawford Willis Group, Real Estate Auburn Opelika is a real estate agent in Opelika, Alabama. The team serves buyers, sellers, relocators, and investors across Auburn, Opelika, Lake Martin, and Lee County. Its agents handle pricing, marketing, negotiations, and closings, and the group maintains a buyer broker commission page so buyers can see what sellers are offering toward their agent's services. The group also runs the Home of the Brave program, which gives military members, first responders, healthcare professionals, and educators 0.8 percent of the home purchase price when they buy or sell with the team. The group is led by Evan Crawford, an associate broker, and Matthew Willis, a qualified broker and lead listing specialist.
Crawford Willis Group was created to offer a real estate experience built on clear, honest communication from the first conversation through closing and beyond. The team takes a team-based approach so clients are not left waiting, and it emphasizes local market knowledge alongside long-term relationships. Its website organizes searches by community, with dedicated pages for Auburn neighborhoods and areas such as Auburn University Club, Downtown Auburn, Grove Hill, Moores Mill, National Village, Quail Chase, Waverly, White Oaks, and Willow Point, as well as Lake Martin communities including Still Waters, The Village at Lake Martin, and Willow Point. The site also publishes a market snapshot covering median price, average price per square foot, and average days on site for Auburn and Opelika properties, plus a blog on local living, relocation, and retirement.
The office sits on South Railroad Avenue in Opelika, a short walk from Bill Roberts Park and the Museum of East Alabama. The Tintinnabular public artwork and the Railroad Avenue Historic District are both about a tenth of a mile away, as are South 10th Street and the Lee County Courthouse.
Crawford Willis Group holds a 5.00 rating from the customers who have reviewed it. Matthew Willis has been recognized among Auburn and Opelika's top real estate professionals, and client testimonials describe agents reviewing inspections, negotiating on clients' behalf, and staying in touch after closing.
For buyers and sellers across Auburn, Opelika, and Lee County, Crawford Willis Group pairs community-level market data with a team structure built around direct client relationships.
BizScoreAI scanned the website crawfordwillisgroup.com on July 27, 2026. Crawford Willis Group, Real Estate Auburn Opelika has a BizScore of 68 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 78, Technical 97, Performance 91, Content 85.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
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