Hamilton Family Urgent Care of Muscle Shoals

Urgent Care Muscle Shoals, AL
65 / 100

BizScore

How we score
57
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Hamilton Family Urgent Care of Muscle Shoals

Hamilton Family Urgent Care is an Urgent Care in Muscle Shoals, AL, located at 108 Avalon Ave. The clinic provides walk-in urgent and primary care for patients of all ages, from six months old to adults, without requiring appointments. Services include on-site X-rays, IV fluids, stitches, fracture care, and treatment for acute illnesses such as strep, flu, colds, coughs, seasonal allergies, stomach pain, poison ivy, and allergic reactions. The facility also handles minor procedures like bug bites, ingrown nails, and foreign body removal, alongside sexual health and COVID testing. It operates weekdays from 8 AM to 8 PM, Saturdays from 8 AM to 6 PM, and Sundays from 2 PM to 6 PM. The business holds a rating of 4.30 based on customer reviews.

Hamilton Family Urgent Care was founded in November 2019 with its first clinic in Florence, AL, opening during the height of the pandemic. The organization expanded to Killen, AL, in February 2022, relocated its original Florence location in January 2024, and opened a third clinic in Moulton, AL, in February 2025. The Muscle Shoals location was established in July 2025 through the acquisition of the former Med Plus building. Co-founder Wes Hamilton, a CRNP, has served as a nurse practitioner since 2011 and was a registered nurse since 2002, with nearly 32 years of experience as a nationally registered paramedic. The team includes nurse practitioners such as Sarah Robertson, who earned her master’s degree in 2021, Deb Putman, with over 30 years of nursing experience, and Brady Daniel, a board-certified family nurse practitioner with over 10 years of experience in emergency and urgent care.

The clinic’s 4.30 rating reflects the positive experiences of the customers who have reviewed it, highlighting its reputation for fast, hassle-free walk-in service and affordable care.

Hamilton Family Urgent Care delivers comprehensive urgent and primary care to the Muscle Shoals community, combining experienced medical staff with convenient walk-in access for families in Northwest Alabama.

Located at 108 Avalon Ave in Muscle Shoals, the clinic sits about a tenth of a mile from Avalon Avenue and roughly two tenths of a mile from North Alabama Shoals Hospital. Nearby landmarks include Biology, Chemistry, and Physical Science and Avalon Park, both within a third of a mile.

BizScoreAI awarded the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so assistants can recommend the business. The Technical score of 95 out of 100 confirms the site is secure and indexable, allowing search engines to read it without errors.

Score Summary

BizScoreAI scanned the website hamiltonfamilyurgentcare.com on August 21, 2026. Hamilton Family Urgent Care of Muscle Shoals has a BizScore of 65 out of 100.

  • AI Visibility57 out of 100
  • SEO78 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 95, Performance 79, Content 66.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hamilton Family Urgent Care of Muscle Shoals

AI Visibility Score

How visible is this business to AI-powered search engines

57 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Organization Schema Missing
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SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
72/100
Technical
95/100
Performance
79/100
Content
66/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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