Run a free full auditHiggs Counseling Service is a Mental Health Counselor in Jasper, AL, located at 347 20th St W # 114. Billy Higgs operates a solo private practice offering individual therapy for depression, anxiety, grief, addictions, and daily coping, as well as family and couples counseling. His therapeutic approach is informed by person-centered and cognitive behavioral practice, focusing on helping clients identify and challenge unhealthy thought patterns. Higgs is a Licensed Professional Counselor in Alabama with over 35 years of experience as a counselor and more than 28 years as a Licensed Professional Counselor. He retired from the Northwest Alabama Mental Health Center in Jasper at the end of December 2017 after 27 years of service. He began his private practice part-time in May 2016 and now devotes all of his time to it. Higgs is a provider for Medicare, United Healthcare/Optum, and some Blue Cross/Blue Shield plans. He is not a provider for Medicaid or Blue Cross/Blue Shield Expanded Psychiatric Services. Clients are advised to check with their insurance companies regarding coverage, deductibles, and co-pays. All payments, including deductibles, co-payments, and self-pay fees, are expected at the time of service. Payment can be made by cash, check, or major credit and debit cards. Clients can request an appointment and register for a Client Portal through a provided link. The practice holds a rating of 5.00 based on 1 review. Higgs Counseling Service provides experienced mental health counseling to residents of Jasper, AL.
Higgs Counseling Service is situated on 20th St W in Jasper, AL, about 0.2 miles from Tanyard Creek and 0.3 miles from the Walker County Courthouse.
BizScoreAI awarded the business a Discoverability score of 100 out of 100, which ensures AI crawlers can access every page so the business can be recommended by AI assistants. The Performance score is 95 out of 100, meaning the website loads quickly to keep visitors engaged and improve search engine rankings. The practice ranks number 2 of 3 Mental Health Counselor businesses that BizScoreAI has scored in Jasper.
BizScoreAI scanned the website higgscounseling.com on July 6, 2026. Higgs Counseling Service has a BizScore of 54 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 59, Technical 94, Performance 95, Content 33.
Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.
Areas to improve: 13 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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