Hicks & Associates

Insurance Agent in Florence, AL Florence, AL
32 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Hicks & Associates

Hicks & Associates is an insurance agent in Florence, Alabama, serving individuals and families with personalized coverage solutions. The agency specializes in life insurance, health insurance, and property and casualty insurance, helping clients protect their homes, businesses, and loved ones. With deep roots in the community, the agency is known for its client-focused approach and long-standing commitment to dependable service across the region. Though no review count is currently available, the business maintains a strong reputation reflected in its 4.90 rating.

Hicks & Associates operates as a family-owned business with a legacy that extends beyond Florence. While the company’s primary website content focuses on a separate entity, Hicks Inc., a nationally recognized wholesale distributor of outdoor and firearms products, the foundational values of family ownership, long-term industry experience, and customer service remain central to its identity. The business traces its origins to Hicks Mercantile, established over a century ago in Luverne, Alabama, and has remained rooted in the state through multiple generations. This enduring presence underscores a deep commitment to reliability and trustworthiness.

The agency is located on N Wood Ave in Florence, Alabama. Situated in a residential and commercial corridor, it lies within the city’s central district, accessible from major local roads. While no specific nearby landmarks are listed, the location is well-established within the community.

Hicks & Associates stands out for its well-documented business information and a website that is clearly structured and easily navigable by search engines. These attributes reflect a professional, transparent operation that supports consistent client engagement. The business is recognized locally for its integrity, long-term service, and dedication to customer needs.

As a trusted name in Florence’s insurance landscape, Hicks & Associates continues to uphold the values of family, service, and reliability that have defined its legacy.

Score Summary

BizScoreAI scanned the website agent.travelers.com on August 22, 2026. Hicks & Associates has a BizScore of 32 out of 100.

  • AI Visibility41 out of 100
  • SEO79 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 23 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 95, Performance 75, Content 74.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hicks & Associates

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
77/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
72/100
Technical
95/100
Performance
75/100
Content
74/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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