1st Legacy Capital LLC NMLS #1547824

Mortgage Broker in Starkville, MS Starkville, MS
48 / 100

BizScore

How we score
29
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
—
Freshness
74
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About 1st Legacy Capital LLC NMLS #1547824

1st Legacy Capital LLC NMLS #1547824 is a Mortgage Broker in Starkville, MS. The company provides mortgage financing including purchase, refinance, and reverse loans. They offer FHA, VA, USDA, Conventional, and Reverse Mortgages to homeowners in Mississippi and Alabama. Founded in 2016 by Ken Freshwater and Andy Shurden, the business draws on nearly 40 years of combined experience from its founders. Both founders are licensed Mortgage Originators and members of the National Association of Real Estate Mortgage Loan Originators. Andy Shurden serves as President and Ken Freshwater as Vice President. The business holds a rating of 3.70 based on customer reviews.

The founders, both native Mississippians, emphasize personal, face-to-face consultations. They operate with a customer-focused, Christ-centered work ethic. Andy Shurden is known locally as Mississippi's Mortgage Guy. Ken Freshwater is referred to as The Reverse Mortgage GURU. Jeff Jones serves as a Senior Mortgage Loan Officer with NMLS number 94004. The company aims to provide accurate, clear information and exceptional customer service. Their goal is to be a trustworthy resource for mortgage needs across the two states.

1st Legacy Capital LLC NMLS #1547824 operates at 270 Ridgeland Rd.

The business combines decades of industry experience with a personal approach to lending. It helps families achieve home ownership through specialized mortgage products tailored to Mississippi and Alabama residents.

The business is located on Ridgeland Road in Starkville, Mississippi, situated about 1.3 miles from Sand Creek and 1.6 miles from the Northgate neighborhood.

BizScoreAI awards the business a Content Quality score of 75 out of 100, which measures whether the website answers customer questions and describes pages clearly so AI assistants can quote the content directly. The business also receives a Performance score of 73 out of 100, which measures how quickly the website loads to keep visitors on the page and serves as a ranking factor for search engines.

Score Summary

BizScoreAI scanned the website firstlegacycapital.com on June 9, 2026. 1st Legacy Capital LLC NMLS #1547824 has a BizScore of 48 out of 100.

  • AI Visibility29 out of 100
  • SEO63 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 69, Performance 73, Content 48.

Strengths: 4 checks passed. AI Content Blocking, Organization Schema, Q&A Content, About/Team Page.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

Contact 1st Legacy Capital LLC NMLS #1547824

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
63/100
Technical
69/100
Performance
73/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business