Run a free full audit1st Legacy Capital LLC NMLS #1547824 is a Mortgage Broker in Starkville, MS. The company provides mortgage financing including purchase, refinance, and reverse loans. They offer FHA, VA, USDA, Conventional, and Reverse Mortgages to homeowners in Mississippi and Alabama. Founded in 2016 by Ken Freshwater and Andy Shurden, the business draws on nearly 40 years of combined experience from its founders. Both founders are licensed Mortgage Originators and members of the National Association of Real Estate Mortgage Loan Originators. Andy Shurden serves as President and Ken Freshwater as Vice President. The business holds a rating of 3.70 based on customer reviews.
The founders, both native Mississippians, emphasize personal, face-to-face consultations. They operate with a customer-focused, Christ-centered work ethic. Andy Shurden is known locally as Mississippi's Mortgage Guy. Ken Freshwater is referred to as The Reverse Mortgage GURU. Jeff Jones serves as a Senior Mortgage Loan Officer with NMLS number 94004. The company aims to provide accurate, clear information and exceptional customer service. Their goal is to be a trustworthy resource for mortgage needs across the two states.
1st Legacy Capital LLC NMLS #1547824 operates at 270 Ridgeland Rd.
The business combines decades of industry experience with a personal approach to lending. It helps families achieve home ownership through specialized mortgage products tailored to Mississippi and Alabama residents.
The business is located on Ridgeland Road in Starkville, Mississippi, situated about 1.3 miles from Sand Creek and 1.6 miles from the Northgate neighborhood.
BizScoreAI awards the business a Content Quality score of 75 out of 100, which measures whether the website answers customer questions and describes pages clearly so AI assistants can quote the content directly. The business also receives a Performance score of 73 out of 100, which measures how quickly the website loads to keep visitors on the page and serves as a ranking factor for search engines.
BizScoreAI scanned the website firstlegacycapital.com on June 9, 2026. 1st Legacy Capital LLC NMLS #1547824 has a BizScore of 48 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 63, Technical 69, Performance 73, Content 48.
Strengths: 4 checks passed. AI Content Blocking, Organization Schema, Q&A Content, About/Team Page.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).