Advertisers running Google Ads Search and Performance Max campaigns with linked location assets will see promotion assets pulled straight from their websites beginning October 12, 2026. The feature, called automated promotions, detects coupons and deals on landing pages and applies them to eligible campaigns without manual setup. Advertisers are opted in by default.
What the automated promotions change does
Google Ads notified some advertisers by email that the platform will identify and extract high-quality promotions, including coupons and deals, directly from a website and attach them as promotion assets to qualifying campaigns. The goal stated in the notice is to surface valid offers to users in order to improve ad performance, with no manual asset creation required from the advertiser.
The email describes the feature as designed to give users real offers without advertisers having to set anything up themselves.
Which campaigns are affected
The new behavior applies only to two campaign types:
- Search campaigns with linked location assets
- Performance Max campaigns with linked location assets
Campaigns that already have promotion assets attached are excluded, so existing manual setups remain in place.
How to opt out
Enrollment is automatic. To stop Google from extracting and applying promotions from a website, advertisers can go to the account-level automated assets settings in Google Ads, locate the Automated Promotions option, and switch it to Off. The toggle sits inside the same automated assets menu where other automated asset types are controlled.
What automated promotions are and how they reached this point
Automated promotions are a Google Ads asset type that lets the platform pull offer information from a website and render it beneath or alongside an ad. Google has offered automated promotions for some time, and the October 12, 2026 notice is Google communicating an existing capability to advertisers rather than launching a brand new product. The email makes the rollout explicit: from that date forward, qualifying Search and Performance Max campaigns with linked location assets will be opted in unless an advertiser turns the setting off.
Why this matters for advertisers
For accounts that already have well-curated landing pages with visible coupon codes, sale prices, or deal banners, automated promotions can add offer extensions to ads with no ongoing work. For accounts that rely on evergreen pricing, internal-only offers, or expired promotions left on a site, the feature can surface content that the advertiser never intended to advertise. Reviewing which pages the Google crawler can reach, and which offers appear there, is the practical step before October 12.
Anyone running both Search and Performance Max with location assets linked should check the automated assets settings page ahead of the rollout date so the opt-out is in place if the default behavior is not wanted.
FAQ
When does Google Ads start automatically applying website promotions?
Starting October 12, 2026, Google Ads will automatically identify and extract high-quality promotions such as coupons and deals from advertiser websites and apply them as promotion assets to qualifying campaigns.
Which campaigns does automated promotions affect?
It applies to Search and Performance Max campaigns that have linked location assets and do not already have promotion assets attached.
How can an advertiser turn off automated promotions in Google Ads?
Go to account-level automated assets settings in Google Ads, find Automated Promotions, and select Off.
Related coverage
- Google AI Search Is Linking to Source Websites Again, Here’s What Changed – BizScoreAI
- Google’s AI Search Guide Isn’t Reassuring. It’s a Warning About Generic Content – BizScoreAI
- Google AI Mode vs AI Overviews: Study Reveals Divergent Search Behavior – BizScoreAI
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