Live Fish Direct

Live Fish Direct is a pet store in Bluffdale, Utah. The company specializes in breeding and selling premium strains of freshwater tropical aquarium fish, with a primary focus on African Cichlids, including Lake Malawi, Mbuna, Victorian, and Tanganyikan varieties. They also offer South American Cichlids, bottom feeders such as catfish and plecos, invertebrates, and locally produced fish food. Serving hobbyists across all 50 states, they provide overnight shipping directly from their farm to the customer's door.

With over 27 years of experience, the business operates hatcheries in the Salt Lake Valley and Idaho. Owned by Josh Davis, the company utilizes extensive industry expertise to breed select species, a process designed to preserve fish health and quality by eliminating unnecessary handling between retailers and consumers. Live Fish Direct was the first aquarium fish hatchery to develop a specialized system for packing and shipping live tropical fish across the United States while maintaining premium quality. Customers can benefit from a 14-day guarantee that their fish arrive healthy and stay healthy.

Live Fish Direct is known for its commitment to quality and its reputation for providing healthy, premium-grade tropical fish. Their long-standing history and specialized breeding techniques make them a trusted source for enthusiasts seeking high-quality African Cichlids and other freshwater species. As a dedicated breeder, they provide the hobbyist community with direct access to superior aquatic life.