49 / 100

BizScore

35
AI Visibility
AI Agent ReadinessNot audited yet
51
SEO Performance
96
Google Rating

Contact Information

Location

About R.E. Michel Company of Myrtle Beach

R.E. Michel Company of Myrtle Beach is a wholesaler in Myrtle Beach, SC, serving local contractors, HVAC professionals, and commercial clients with a comprehensive range of heating, cooling, refrigeration, propane, and electrical supplies. The company offers 24-hour emergency service, free local delivery, factory-trained technical support, and tailored inventory solutions for the regional market. With a strong reputation reflected in its 4.80 rating from four reviews, it is known for dependable service and reliable product availability.

Founded in 1935 in Baltimore, Maryland, by Robert E. Michel and his wife Mary Ellen, the company began as a small supplier of oil burner parts and has since grown into one of the nation’s leading distributors of HVAC, refrigeration, and propane equipment. The business expanded rapidly with the addition of R.E.’s brother, J.V. “Bunny” Michel, and evolved from a single panel truck to a fleet of over 400 delivery vehicles operating out of 300 branches nationwide. Today, the company remains a family-owned enterprise, guided by the founding principles of quality, fair pricing, and consistent service.

Located on Executive Avenue, the Myrtle Beach branch sits about a tenth of a mile from Robert M. Grissom Parkway and a short distance from 3rd Avenue South. It is within a quarter-mile of the FedEx post office, the Racepath Community Center, and the Canal Street Recreation Center, placing it in a well-connected part of the city.

While no specific score strengths are listed, the business’s long-standing presence, extensive product range, and strong customer service reputation underscore its trusted role in the local trade sector.

As a key supplier for HVAC and refrigeration needs in Myrtle Beach, R.E. Michel Company remains a vital resource for professionals across the region.

Services:

  • 24 Hour Emergency Service
  • Boilers
  • Factory Trained Technical Service Advisor
  • Fuel Oil Systems
  • Gas Systems

Contact R.E. Michel Company of Myrtle Beach

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt
Structured Data
Content Too Thin
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SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
38/100
Technical
49/100
Performance
82/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

/100
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