Mr.Fish Restaurant is a seafood market and grill in Myrtle Beach, SC, operating as a "You Look, We Cook" establishment where customers select whole fresh fish from the market and have it prepared to order. The restaurant specializes in whole snapper and whole grouper, offering cooking styles such as frying, grilling, steaming, and blackening. Serving the Myrtle Beach area since 1994, the business provides both dine-in service and a retail market for fresh local seafood.
The operation is led by the Hammerman family, beginning with Ted Hammerman, who built a reputation as an inventive fisherman and businessman. Ted studied at the University of SC and worked in construction before moving to Myrtle Beach, where he started building doors for fishing nets and selling fishing gear wholesale. His daughter, Sheina Hammerman, graduated from the culinary program at Johnson & Wales University and joined her father to launch the catering business and the Mr. Fish seafood restaurant. The family expanded into a dedicated seafood market next door, with the business continuing to grow in popularity among locals and tourists. The menu features a wide selection of fresh whole fish, fillets, and shellfish, alongside homemade crab cakes, smoked fishes, and seasonal items like soft shell crabs, trigger fish, and swordfish. The restaurant offers indoor and outdoor seating and maintains a dog-friendly policy by providing a complimentary water bowl for pets.
Mr.Fish Restaurant stands out in Myrtle Beach by combining a retail seafood market with a grill that allows customers to choose their own fish and specify the exact preparation method, a unique approach rooted in the family’s decades of experience in the local fishing industry.