Crossroads Hospitality

Crossroads Hospitality is a hospitality management company in Florence, SC. The business specializes in full hotel management, sales and revenue management, and new property development, offering tailored solutions for unique properties and ownership groups. With a focus on operational excellence and guest satisfaction, the company serves hotel owners and operators across the region. Founded in October 2024 by Gregg and Tina Parsons, the company draws on over 70 years of combined industry experience in hotel operations, brand development, and strategic growth. Their approach emphasizes integrity, adaptability, and a people-first culture, ensuring consistent service quality and long-term value for clients.

Crossroads Hospitality was established by Gregg and Tina Parsons, who bring decades of leadership in the hospitality industry. Gregg, a University of SC graduate, has served in executive roles and chaired the IHG Owners Association Technology Committee. Tina, a former InterContinental Hotels Group veteran, has managed up to 90 hotels across the Southeast, specializing in revenue management and multi-property operations. The company’s team is committed to disciplined operational standards, continuous improvement, and ethical practices, guided by a foundation of faith, family, and integrity. Services include day-to-day operational oversight, strategic sales and revenue planning, and support during new property development, all designed to enhance performance and profitability.

The business is located in Florence, SC, with its physical address and nearby landmarks not specified in the provided data.

Crossroads Hospitality is recognized for thorough, well-documented business information available online and a website that search engines read cleanly, reflecting a strong digital presence and transparency. These attributes contribute to its reputation as a dependable and professional management partner in the local hospitality sector.

Rooted in Florence’s community and guided by a commitment to excellence, Crossroads Hospitality stands as a trusted name in hotel management, delivering personalized service and sustainable results across the region.

Services:

• Growth Mindset
• High-Quality Management Services
• Long-Term Value
• Personalized Hospitality Management
• Sustainable Results