The Clay Palmetto Group at Keller Williams Realty

The Clay Palmetto Group at Keller Williams Realty is a real estate agency in Columbia, SC, serving clients across the Midlands region. Founded by U.S. Army Special Operations veteran Joaquin Clay, the team specialized in helping military families, first-time homebuyers, and individuals navigating major life transitions with integrity, precision, and a faith-driven approach. The group operated as a veteran-owned, biblically principled team, consistently delivering results through disciplined service and leadership rooted in their founder’s military background. They provided full-service real estate support including home buying, selling, and investment guidance, with a reputation for excellence reflected in client testimonials praising their professionalism, care, and reliability. The team’s service area extended throughout Columbia and surrounding communities in SC.

The Clay Palmetto Group was built on a foundation of stewardship, service, and community impact. Led by Joaquin Clay, the team achieved recognition as one of SC’s top-performing real estate groups, consistently ranking among the top 1% of Realtors in the state. Their approach combined military discipline with personalized client care, emphasizing transparency and long-term relationships. The team included certified professionals such as Haley Thomason, Sandra Cook, and Anna Deel, supported by specialists in sales, social media, and training. After years of impactful service, the group transitioned to inactive status to allow its founder to pursue a new calling in medicine, preparing to attend USC School of Medicine Columbia.

The business maintains strong visibility and credibility through a well-optimized website and comprehensive online presence. Its information is consistently documented across platforms, ensuring reliable access for clients and search engines alike. The team’s legacy is defined by trust, service, and a commitment to excellence that continues to influence the community.

Today, the Clay Palmetto Group’s mission lives on through the enduring relationships built and the guidance offered by its founder to past clients and those in need of trusted real estate referrals in Columbia.

Services:

• Customer Care
• Home Buying Assistance
• Market Analysis
• Negotiation Support
• Property Selling Services