Morey Group

Morey Group is a market research firm in Charleston, SC. This national research and consulting firm specializes in the unique needs of nonprofits and cultural attractions. The firm provides expertise in marketing effectiveness, membership and visitor growth, visitor experience, and donor growth.

The firm utilizes a variety of methodologies to help organizations evaluate current programs and reach strategic goals. Their approach includes the use of surveys, focus groups, industry benchmarks, and audience acquisition studies. For marketing and membership objectives, they assist with defining brand segments, testing campaigns, and identifying revenue opportunities. To improve the visitor experience, the firm employs on-site interviewers and kiosks to track staff performance and visitor satisfaction. Additionally, their work with nonprofits focuses on understanding donor motivations and moving contributors through the donor pipeline to support financial health.

Located on Radcliffe Street, the business is situated in the Radcliffeborough area. It is a short walk from the Weston-Grimké Homesite Marker and the Simons-McIntosh House Marker, and is located near the Warren Place Garden.

The business maintains thorough, well-documented information available online, and their website is well-optimized for search engines to read cleanly.

Morey Group provides essential data-driven insights and strategic consulting for cultural attractions and nonprofits throughout Charleston.