Lilly Pulitzer is a women's clothing store in Charleston, SC. The brand is known for its vibrant, colorful prints and signature styles that have been a staple of bright, spirited fashion since its origins.
The company's history began in the 1950s when the founder moved to Palm Beach, Florida. Seeking a renewed sense of purpose, she started a juice stand, which eventually led to the creation of the first Shift Dress after she sought a way to hide citrus stains on her clothing. This led to a tradition of mixing whimsical, colorful prints with easy-to-wear designs. Today, the brand continues to offer various collections, including seasonal arrivals and specialized services such as personal shopping with a stylist and corporate gifting. Members of the Club Lilly loyalty program can also access exclusive benefits, including rewards and early access to new items.
Located on King Street, the store is situated within the King Street Fashion District. The location is a short walk from the St. Mary of the Annunciation Catholic Church and White House Architect James Hoban Marker, as well as the Riviera Theater and the public artwork known as Quadriga.
Lilly Pulitzer is recognized for providing thorough and well-documented information to its customers, ensuring a seamless shopping experience. The brand remains a premier destination for those seeking bright, joyful fashion in Charleston.
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