Owensboro Health Maternal & Fetal Medicine

Owensboro Health Maternal & Fetal Medicine is a specialized obstetrics practice operating as a regional referral hub for high-risk pregnancies across western Kentucky and southern Indiana. They generate revenue through insurance reimbursements for complex prenatal care, diagnostic ultrasounds, genetic testing, and maternal-fetal consultations, serving as a critical extension of Owensboro Health's tertiary care network. With 17 Google reviews indicating strong patient satisfaction and a 4.5-star rating, they maintain a reputation for high-touch, multidisciplinary care in a market where access to specialized maternal-fetal expertise is limited outside major metropolitan areas. Their location in Owensboro positions them as a key provider for referring OB/GYNs who lack in-house capabilities for managing conditions like preeclampsia, gestational diabetes, or fetal anomalies. As a specialized medical practice within a larger health system, they likely employ between 10-20 clinical and administrative staff including maternal-fetal specialists, sonographers, genetic counselors, nurses, and coordinators. Based on industry benchmarks for specialized physician practices in this region, their annual revenue is estimated in the $3M-$5M range. With an estimated 15 W-2 employees (midpoint of 10-20), they qualify for significant EBP savings of approximately $17,850 annually (15 × $1,190). The Maternal-Fetal Medicine Director, likely a physician leader like Dr. Sarah Thompson, would be motivated to adopt EBP not only for direct cost savings but also to strengthen their ability to retain specialized clinical staff in a competitive healthcare labor market where burnout and turnover are high due to the emotionally demanding nature of high-risk obstetrics. Offering enhanced benefits through tax credit optimization would improve their competitiveness in recruiting and retaining sonographers, nurses, and genetic counselors — roles that are difficult to fill and critical to maintaining their referral volume and regional reputation.