Re-Born Automotive, Inc.

Re-Born Automotive, Inc. is a full-service auto repair shop in Portland, OR, serving drivers throughout the city and surrounding areas with expertise in European, Asian, and select late-model domestic vehicles. Since 1983, the shop has provided top-quality repair and maintenance services, specializing in diagnostics, oil changes, tire services, scheduled maintenance, and brake and cooling system repairs. Their team includes ASE Certified Technicians and AAA-Approved service advisors, ensuring reliable, transparent service on most makes and models. The business maintains a strong reputation with a 4.90 rating based on 1,908 reviews, reflecting consistent customer satisfaction.

Re-Born Automotive emphasizes integrity, technical excellence, and personalized care. The shop is an Oregon Eco Biz certified and ASE Blue Seal Facility, and its technicians have over 100 years of combined experience in import vehicle repair. They use the latest diagnostic tools and access to extensive technical databases, including ALLDATA and multiple online forums, to ensure accurate and efficient repairs. All services are backed by a 36-month or 36,000-mile warranty, and the shop offers convenient amenities such as a customer lounge with Wi-Fi, coffee, and snacks, as well as a courtesy shuttle and rental car options for longer repairs.

Located at 1800 SE Martin Luther King Jr Blvd, the shop sits just a short drive from the Hawthorne Bridge and the Oregon Rail Heritage Center, near the intersection of Southeast Grand Avenue and Southeast Hawthorne Boulevard. It is also within a quarter-mile of the Multnomah Building, a prominent government office in the downtown Portland area.

The business is recognized for its well-optimized website and thorough online presence, with clean, consistent information that search engines easily interpret. This strong digital footprint enhances its visibility and credibility in local searches, making it easy for customers to find and trust.

As a long-standing fixture in Portland’s automotive community, Re-Born Automotive continues to deliver dependable, high-quality service rooted in decades of experience and a commitment to treating every customer like family.

Services:

• Engine Diagnostics
• Fluid Flushes
• General Auto Repair
• Preventative Maintenance
• Transmission Services