Novus – Be Known, Inc.

Novus, Be Known, Inc. is a marketing agency in Irondequoit, New York, specializing in brand strategy, design, and marketing for progressive entrepreneurs and organizations with a higher purpose. The agency serves small to medium-sized businesses, particularly in the healthcare and wellness sectors, offering tailored services such as brand positioning, fractional CMO consulting, patient acquisition strategies, and operational marketing systems. With a focus on sustainable growth, Novus helps clients build authentic, cohesive brands that resonate with their ideal audiences. The company’s expertise spans rebranding, marketing plan development, staff workshops, and patient satisfaction initiatives, all designed to align internal messaging with external impact. Rated 5.00, Novus is recognized for delivering consistent, results-driven solutions.

The agency’s approach centers on building a brand-led marketing engine through strategic consulting, hands-on execution, and long-term partnership. Led by Michelle Roberts, President and Marketing Advisor, Novus emphasizes authentic relationships and unwavering commitment, ensuring clients receive personalized guidance across branding, messaging, and customer acquisition. The firm offers structured programs such as the Scale-to-Grow Program for multi-location expansion, the New Patient Program for new practice launches, and Positioning Workshops to unify internal and external communication. Services include brand audits, identity design, content strategy, and systems to automate patient reviews and referrals, all developed with a focus on long-term sustainability and measurable impact.

Located on Culver Parkway, Novus, Be Known, Inc. sits about a quarter-mile from the Laurelton neighborhood and a short distance from Empire Boulevard, with nearby landmarks including the Laurelton Fire Department, Helendale Road Primary School, School Number 52, and North Winton Road. The office is situated within a residential and institutional corridor, accessible from major regional routes.

Novus maintains a strong online presence through a well-optimized website that search engines read cleanly and a consistently documented profile across digital platforms. The business is easily discoverable in AI-powered search and ranks among the top-tier providers in its category locally, reflecting high visibility and credibility.

By combining strategic clarity with operational execution, Novus empowers healthcare and wellness professionals in Irondequoit and surrounding areas to grow their practices with purpose, precision, and lasting impact.