43 / 100

BizScore

28
AI Visibility
AI Agent ReadinessNot audited yet
57
SEO Performance
90
Google Rating

Contact Information

Location

About HMS Agency, Inc.

HMS Agency, Inc. is an insurance agent in Colonie, New York, serving individuals and businesses with comprehensive personal and commercial insurance solutions. The agency offers coverage across auto, home, life, health, disability, dental and vision, long-term care, travel, and employee benefits. As a family-owned and operated full-service agency, HMS provides personalized service based on clients’ unique circumstances, representing most major national insurance companies and top-rated regional carriers. The agency operates throughout the Capital Region and holds a 4.50 rating based on customer reviews.

HMS Agency, Inc. is certified by the New York State Economic Development Corporation as a Women-Owned Business Enterprise (WBE). The agency’s principal, Lori Anne Harris, brings over 35 years of experience in employee benefits and holds multiple professional designations, including Group Benefit Associate (GBA). She is actively involved in community organizations such as the Ellis Hospital Foundation and Girls on the Run of the Capital Region. The team is committed to delivering expert advice and exceptional service across all lines of insurance and benefits, with a focus on building long-term relationships rooted in trust and understanding.

The agency is located on Sand Creek Road in Colonie, near several key regional landmarks. It sits approximately a quarter-mile from the Adirondack Northway and is within a short distance of Wolf Road, the Capital District Transportation Committee, the New York State Department of Transportation, and the Colonie Open Space nature preserve. The Passport Health Albany Travel Clinic is located just a few hundred feet away.

HMS Agency, Inc. is recognized for its well-documented presence online and a website that search engines read clearly, reflecting a strong, reliable digital footprint. The agency’s long-standing reputation in the Capital Region is built on consistent service, professional expertise, and deep community engagement.

As a trusted partner in insurance and benefits, HMS Agency, Inc. supports the resilience and growth of families and businesses across Colonie and the surrounding area.

Contact HMS Agency, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
17/100
AI Trust Signals
30/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

56 /100
On-Page
38/100
Technical
66/100
Performance
91/100
Content
29/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

/100
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