Jewelsmithe of Pinehurst

Jewelsmithe of Pinehurst is a jewelry store and pawn shop in Pinehurst, NC, serving customers across Moore County with a focus on fine and custom jewelry. The business specializes in bridal jewelry, engagement rings, wedding bands, and custom handmade pieces, offering certified loose diamonds and a curated selection of fancy color diamonds, including yellow, chocolate, blue, green, and pink varieties. They also provide jewelry repairs, gold and diamond buying, estate jewelry services, and repairs using on-premises laser welding technology. With over 34 years of experience in the industry, the shop has built a reputation for craftsmanship and personalized service. Rated 4.10, Jewelsmithe of Pinehurst is recognized for its quality work and customer trust.

The business is led by North Carolina native Jeffery Lomax, a jewelry artist with a lifelong dedication to the craft. He began working in the field at age 16 and trained under renowned jewelers, including Homer Holland and Charles Lewton-Brain, gaining expertise through formal education and hands-on apprenticeships. His work reflects a deep connection to materials and process, from forging metal to creating one-of-a-kind pieces using recycled and ethically sourced gemstones. The shop’s collection includes jewelry sourced from Colombia, Ecuador, and other Latin American countries, adding unique global elements to its offerings. All repairs, custom designs, and restorations are completed on-site, ensuring quality and accountability.

Jewelsmithe of Pinehurst is located on Old US Hwy 1 in Southern Pines, NC, serving the heart of Moore County. The shop maintains a strong presence through its detailed website, consistent online information, and active engagement with the local community. Its clean, well-structured digital footprint reflects a business that values transparency and accessibility. The company’s long-standing commitment to craftsmanship, combined with its modern repair technology and personalized service, establishes it as a trusted name in fine jewelry and pawn services.

Known for its expert repairs, custom designs, and passion for color diamonds, Jewelsmithe of Pinehurst stands out as a cornerstone of Southern Pines’ jewelry scene.