50 / 100

BizScore

30
AI Visibility
AI Agent ReadinessNot audited yet
70
SEO Performance
94
Google Rating

Contact Information

Location

About Wavelengths Salon

Wavelengths Salon is a hair salon in Durham, North Carolina, serving clients with expert cuts, color treatments, and styling services tailored to individual hair textures and personal style. Since opening in August 1994, the salon has been a consistent presence on 9th Street, offering vibrant, healthy hair color, precision cuts, keratin smoothing treatments, balayage, and specialized services like Ouidad and Olaplex treatments. The salon is known for its personalized approach, with pricing based on stylist level, hair length, and thickness, and it welcomes clients of all ages, including children. With a 4.70 rating, Wavelengths Salon is recognized for its skilled team and client-focused service.

The salon occupies a historic space originally built as an A&P grocery store in 1926, preserving its original 16-foot ceilings with beautiful tin tiles that evoke the atmosphere of the 1920s. Owner Sherry Clayton, a Durham native with over four decades of experience, founded the salon and continues to lead with a commitment to ongoing education and innovation. Her training with Aveda, Bumble, Framesi, and Ouidad, including advanced instruction under Ouidad herself, informs the salon’s high standards. The team includes Amira Chapple, a senior stylist with expertise in color, highlights, and cuts, and a creative flair shaped by her Kenyan roots and diverse personal interests.

Located on 9th Street in Durham, the salon sits just a short walk from the Ninth Street Dance arts center and the Outsiders Gallery, both prominent cultural spaces. It is also within a quarter-mile of West Main Street, a major thoroughfare, and is near several other notable roads and landmarks, contributing to its accessible downtown location.

Wavelengths Salon maintains strong visibility and credibility through a well-optimized website and consistently documented information across online platforms, making it easy for clients to find and engage with the business. The salon’s deep roots in the community, combined with its dedication to quality and innovation, reinforce its standing as a trusted destination in Durham’s evolving beauty landscape.

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AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
0/100
AI Trust Signals
60/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
57/100
Technical
89/100
Performance
94/100
Content
39/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

/100
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