Rock of Ages Winery & Vineyard is a winery in Chapel Hill, NC, located on Charlie Long Road in the unincorporated community of Hurdle Mills. The winery offers wine tastings daily from 1:00 pm to 5:00 pm, excluding holidays, and welcomes visitors without requiring appointments. Guests can explore a range of wines, including sweet, dry red, and dry white varieties, and experience the scenic setting of the Moore family estate, where tobacco was once grown. The winery is known for its welcoming atmosphere and family-oriented approach, with a focus on local connection and craftsmanship. It holds a 4.50 rating based on customer reviews, reflecting positive feedback from visitors.
Kevin Moore, the winemaker and co-owner, grew up on the land where the winery now stands. He earned an Economics degree from NC State University and worked as a stockbroker before transitioning into the import business. He later co-founded Hard Rock Marble & Tile in Hillsborough, NC, with his wife, Kim. Inspired by a family campfire tradition around the Fourth of July, the idea for the winery took root. Kevin pursued formal training in enology and viticulture at Surry Community College and began construction of the winery in November 2005, serving as general contractor and laborer. He continues to oversee all aspects of production, from grape cultivation to winemaking. Kim Moore, who grew up in Person County, earned an accounting degree from Elon College and worked as a financial analyst at Duke Hospital before joining her husband in business. She now co-owns the winery and helps manage its operations.
The winery sits on Charlie Long Road, nestled in the rural landscape of southern Person County. While no specific nearby landmarks are listed, the property lies within a quiet, scenic area known for its rolling countryside and agricultural roots. The winery’s roots are deeply tied to the local community and family legacy, with its story beginning around a campfire and evolving into a place where visitors can enjoy handcrafted wines in a peaceful, natural setting.
Rock of Ages Winery & Vineyard stands as a locally rooted, family-run destination in Chapel Hill’s surrounding region, where tradition, craftsmanship, and community come together through the art of winemaking.