59 / 100

BizScore

How we score
43
AI Visibility
AI Agent ReadinessNot audited yet
78
SEO Performance
94
Google Rating

Contact Information

Location

About Parrot Confectionery

Parrot Confectionery is an Ice Cream Shop in Helena, MT. The business is a family-owned operation located in Historic Downtown Helena, operating continuously since 1922. It has built a worldwide reputation for hand-dipped chocolates made from fresh, natural ingredients, utilizing up to ten tons of chocolate each year. The shop produces a selection of 130 different types of candy using recipes devised by its original owners. Favorites include a turtle-like confection called a parrot, chocolate-covered caramels, almond butter toffee, and various creams, nuts, and chews. The Parrot ships gift boxes and special orders throughout the world, offering assorted chocolates, general assortments, and roasted nuts in boxes ranging from one to five pounds.

The shop features a candy counter adorned with heaping trays of chocolates, brittles, mint wafers, and roasted nuts. The original soda fountain serves cherry phosphates and caramel cashew sundaes prepared with handmade ice cream, sauces, toppings, and syrups. Loyal lunch customers line up regularly for a bowl of the shop's secret recipe chili. Specific products available include Parrot Assortments, Caramels, Wafers, and Bulk Candy. Wafers are offered in assorted, cinnamon, clove, orange, and huckleberry varieties. Bulk candy options include chocolate-covered espresso beans, Holland Mints, and various crunch mixes. Other offerings include brittles, chocolate barks, pecan roll, and classic non-pareil chocolates.

The location sits on N Last Chance Gulch, just steps from the Bullwhacker Statue and the "Extra! Extra!" public artwork. It is about a tenth of a mile from Constitution Park and the Montana Department of Corrections, placing it in the heart of the city's historic district near several government offices.

The business holds a rating of 4.70 based on customer reviews, reflecting a positive reception from those who have visited. This standing supports its long history of serving Helena with traditional confections.

Parrot Confectionery maintains its place in Helena's ice cream and chocolate scene by preserving century-old recipes and offering a classic soda fountain experience in the historic downtown core.

Contact Parrot Confectionery

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
27/100
AI Trust Signals
65/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
63/100
Technical
94/100
Performance
84/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Document you own the business by adding a small TXT record to your website domain's DNS — we give you the exact record to copy.
  3. Click Verify. Once we see the record on your domain, the listing is yours.

DNS verification keeps your listing secure — only someone with control of the business domain can claim it.

Contact

Send a message to this business