Seoul Taco is a food truck in University City, MO. Founded by David Choi in 2011, the business began with a single vehicle selling Korean BBQ tacos, kimchi fried rice burritos, and bulgogi gogi bowls. The concept blends Korean and Mexican street food, featuring ingredients like bulgogi-marinated meats, kimchi fried rice, and sesame-vinaigrette greens. The menu is intentionally small to focus on flavor, offering four protein options: bulgogi steak, spicy pork, chicken, and tofu. Signature items include Seoul Tacos with Korean salad mix and crushed sesame seeds, the Kimchi Fried Rice Burrito, and the Gogi Bowl topped with a sunny-side up egg. The business also serves a daily house favorite, Jack's Crispy Beef Taco, alongside rotating specials such as Wagyu Truffle Mandu.
David Choi started the business in 2011 after selling his car and investing in a food truck, supported by contributions from friends and family. With no formal culinary training, he relied on his grandmother's recipes and experience working in pizza, sandwich, and Chinese kitchens. By 2012, the first brick-and-mortar location opened on Delmar Loop in University City. The business has since expanded to six locations across Missouri and Illinois, including River North and Wicker Park in Chicago. In 2021, Brian Fisher joined as the culinary director, bringing Michelin-starred expertise to the team. The original food truck continues to operate in St. Louis, maintaining the street food spirit that defined the brand's early years.
The University City location sits at 6665 Delmar Blvd, directly on Delmar Boulevard. It is located just steps from the University City Public Library and the United States Post Office, both within a short walk. Public artworks, including The Rain Man, are also nearby. The area is part of the Delmar Loop, a historic commercial district in University City.
Seoul Taco holds a rating of 4.50 based on customer reviews. The business has served the St. Louis area for over 15 years, establishing a consistent presence in both the food truck and brick-and-mortar sectors. Its reputation rests on the specific blend of Korean and Mexican flavors and the long-standing operation of its original locations.
As a pioneer of Korean-Mexican street food in the Midwest, Seoul Taco in University City combines the convenience of its food truck origins with the established presence of its Delmar Loop storefront, serving the local community with a menu that has remained focused on core flavors since 2011.
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