Will & Grail

Will & Grail is a marketing agency in Independence, MO. As a brand innovation company, they help organizations grow with purpose on purpose. They specialize in driving transformational change by aligning an organization's intent with its activation. Their services focus on building sustainable, socially responsible enterprises that aim to make a profound, positive impact on communities and the world.

The company utilizes a process centered on Brand Believability, which benchmarks how internal and external stakeholders view an organization through the lens of meaningful purpose. Their approach includes tools such as a Purpose Impact Calculator to demonstrate the financial impact of purpose transformation, as well as resources to help companies iterate forward. Additionally, Will & Grail facilitates the Conquer for Good initiative, a community-building program featuring talks from leaders working to develop an ecosystem of social enterprise and purpose-driven companies.

The business maintains a well-optimized website that search engines can read cleanly.

Will & Grail provides the tools and expertise necessary for organizations in Independence to achieve growth through meaningful, purposeful action.