Priority Health

Priority Health is an insurance company in Grand Rapids, MI. As a nationally recognized nonprofit health benefits organization, it serves approximately 1.3 million members across Michigan. The company offers health plans for individuals, families, employer groups, and Medicare and Medicaid members. Its Medicare Advantage plans feature a network that includes every major hospital system in the Lower Peninsula, allowing members to keep their existing doctors. For Medicaid, the company provides top-rated plans including MIChild, the Healthy Michigan Plan, and Children’s Special Health Care Services. Employer plans are designed to support businesses of varying sizes by guiding members to high-quality providers and supporting whole-person care.

The organization operates with a mission to improve health, instill humanity, and inspire hope. Its values include compassion, collaboration, clarity, curiosity, and courage. Priority Health was named to the America’s Best Customer Service in Financial Services list by USA TODAY for 2026, and to Newsweek’s America’s Best Customer Service list for 2025 and 2024. It is described as the second largest and fastest growing health plan in Michigan. The company is part of an integrated health system owned by Corewell Health, which comprises 14 hospitals, 150 ambulatory sites, and telehealth offerings. Community initiatives include the Priority Pups program, which supports the mental health of more than 13,000 students, and the Priority Health Fitness Court network. The organization also publishes a bilingual children’s book about mental health titled Frida’s Fireworks and engages in corporate social impact programs through its Priority Health for Good initiative.

The location sits on East Beltline Avenue Northeast, a main road in the area. It is located about a tenth of a mile from Leonard Street Northeast. Nearby landmarks include Mercy Health Urgent Care, NorthPointe Christian Middle/High School, and a public artwork named Spider, all within a third of a mile. Miller Library, a public library, is also situated about a third of a mile away.

Priority Health holds a rating of 3.80 based on 566 reviews. This established track record is built on a large base of customer feedback. The company stands among the strongest health plans in the region, recognized for its focus on quality, customer service, transparency, and product innovation.

As a major nonprofit in Grand Rapids, Priority Health combines broad statewide coverage with specific local community investments. Its presence in the city reflects a long-standing commitment to improving health and access to care for Michigan residents.

Services:

• Customer Service
• Employer Group Plans
• Individual & Family Plans
• Medicaid Plans
• Medicare Plans